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Book Reviews : CONSUMER BEHAVIOR AND MARKETING ACTION By Henry Assael Boston,Massachusetts: Kent Publishing Company,1981,641 pp.,$23.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1983

Book Reviews : CONSUMER BEHAVIOR AND MARKETING ACTION By Henry Assael Boston,Massachusetts: Kent Publishing Company,1981,641 pp.,$23.95)

Volume 11, Issue 2

https://doi.org/10.1177/009207038301100207

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