Identifying the Energy Conscious Consumer: The Case of the Opinion Leader

Andreasen, Alan. "Attitudes and Consumer Behavior: A Decison Model" in New Research in Marketing (ed.) Lee Preston (Berkely: Institute of Business and Economic Research) 1965, 1-16.

Armstrong, J. Scott and Terry S. Overton . "Estimating Nonresponse Bias in Mail Surveys ," Journal of Marketing Research, XIV (August 1977), 396-402.

Barnaby, David and Richard C. Reizenstein . "Attitude Toward Energy Consumption: Segmenting the Gasoline Market," Proceedings, Association for Consumer Research, 1976a, 246-251.

______. "An Analysis of Selected Consumer Energy-Environment Trade-off Segments ," Proceedings, American Marketing Association , 1976b, 522-526.

Blau, Peter and W. Richard Scott . Formal Organizations (San Francisco: Chandler Publishing Company) 1962.

Cartwright, Dorwin and Alvin Zander. Group Dynamics, 2nd edition (New York: Harper and Row, Publishers) 1960.

City of Colorado Springs. "Assessment of a Single Family Residence Solar Heating System in a Suburban Development Setting, Phoenix Project," Solar Heated Residence Annual Report July 1975.

Coleman, James , Elihu Katz and Herbert Menzel. Medical Innovation: A Diffusion Study, (Indianapolis: The Bobbs Merril Company ) 1966.

Cox, Donald. "The Audience as Communications," Proceedings, American Marketing Association, 1963, 58-72.

Darden, William R. and W.D. Perreault , Jr. "A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates," Journal of Consumer Research , 2 (September 1975), 93-103.

Engel, James F. , David T. Kollat , and Roger Blackwell . Consumer Behavior (Dryden Press: Hinsdale, IL) 1973.

Feldman, Sidney and Merlin Spencer. "The Effect of Personal Influence in the Selection of Consumer Services," in Proceedings (ed) P.D. Bennett , (Chicago: American Marketing Association) 1965, 440-542.

Ferber, Robert. "The Problem of Bias in Mail Returns: A Solution," Public Opinion Quarterly, (Winter 1948-49), 669-676.

Fisk, George. "Media Influence Reconsidered," Public Opinion Quarterly (Spring 1959), 83-91.

Frisbie, Gil A. "Demarketing Energy: Does Pshychographic Research Hold the Answer?" Journal of Academy of Marketing Science, 8 (Summer 1980), 192-211.

Katz, Elihu and Paul Lazarsfeld . Personal Influence, (New York: The Free Press) 1955.

King, Charles W. , Jr. "Fashion Adoption: A Rebuttal to the 'Trickle Down' Theory," Proceedings (ed.) Stephen Greyser , (Chicagg: American Marketing Association ) 1963, 108-125.

and John O. Summers. "Overlap of Opinion Leadership Across Product Categories," Journal of Marketing Research, VII (February 1970), 43-50.

Kingdom, John. "Opinion Leaders in the Electorate," Public Opinion Quarterly, 34 (Summer 1970), 256-261.

Klopper, Joseph T. "The Effects of Mass Communications," (New York : The Free Press), 1960.

Lazarfeld, Paul F. , Bernard R. Berelson , and Hazel Gaudet. The People's Choice, (New York: Columbia Press), 1948.

Lopreota, Sally and Marion Meriweather . Energy Attitudinal Surveys: Summary, Annotations, Research Recommendations, Center for Energy Studies, University of Texas, Austin, November 1976.

Marsh, Paul and A. Lee Coleman. "Group Influences and Agricultural Innovations: Some Tentative Findings and Hypotheses, "American Journal of Sociology, 61 (May 1956), 588-594.

Milstein, Jeffry S. "Consumer Research of the Office of Energy Conservation and Environment, Federal Energy Administration," Proceedings Association for Consumer Research, 1976, 925-927.

Morrison, Bonnie Mass. "Impacts on Household Energy Consumption: An Empirical Study of Michigan Families," Sociopolical Impacts of Energy Uses and Policy Contents , National Academy of Sciences, 1978 .

Myers, James and Thomas Robertson . "Dimensions of Opinion Leadership," Journal of Marketing Research, 9 (February 1972), 41-46.

National Demographics, Ltd. Attitudes and Behavior Related to Energy Consumption, (October 1977) Denver, Colorado.

Nicosia, Francesco M. "Opinion Leadership and the Flow of Communication: Some Problems and Prospects," in Proceedings (ed.) George Smith (Chicago: American Marketing Association), 1964, 340-358.

. Consumer Decision Process, (Englewood Cliffs: Prentice-Hall) 1966.

Nunnally, J.C. Psychometric Theory, (New York: McGraw-Hill), 1967.

Omura, Glen and Wayne Talarzyk. "Consumer Attitudes Toward and Perceptions of the Energy Crisis," Proceedings, (Chicago: American Marketing Association), 1965a, 316-322.

______. "Relationships Between Consumers' Shopping and Leisure Activities and Their Attitudes Toward the Energy Crisis: A Cross Sectional Study," Proceedings, Association for Consumer Research, 1975b, 803-816.

Opinion Research Corporation. America's Tastemakers, Research Reports Nos. 1 and 2 (Princeton, N.J., 1959).

Opinion Research Corporation. Consumer Attitudes and Behavior Resulting from Issues Surrounding the Energy Shortage, Highlight Report, Vol. 7, 4 FEA, National Technical Information Service, No. PB-244985, 1975.

Robertson, Thomas. Innovative Behavior and Communication New York: Holt, Rinehart, and Winston), 1971.

Rogers, Everett , Characteristics of Agricultural Innovators and OtherAdopter Categories, (Wooster, Ohio: Ohio Experiment Station ) Research Bulletin 882, 1961.

Diffusion of Innovations, (New York: Free Press) 1962.

and D.G. Cartano. "Methods of Measuring Opinion Leadership," Public Opinion Quarterly, 26 (Fall 1962), 435-441.

and Floyd Shoemaker. Communication of Innovations, 2nd edition (New York: Free Press) 1971.

Rossiter, John and Thomas Robertson . "Fashion Diffusion: The Interplay of Innovator and Opinion Leader Roles in College Social Systems," Working Paper, Graduate School of Business Administration, U.C.L.A., 1968 .

Stobaugh, Robert and Daniel Yergin , "The Energy Outlook: Combining the Options," Harvard Business Review, (January-February 1980), 57-73.

Tatsuoka, Maurice M. Multivariate Analysis: Techniques for Educational and Psychological Research , (New York: John Wiley) 1971.

Wells, William D. Life Style and Psychographics, (Chicago: American Marketing Association), 1974.

Zaltman, Gerald , Christian R.A. Pinson , and Reinhard Angelmar . Metatheory and Consumer Research, ( Hinsdale, Illinois: Dryden Press), 1973.

Wasson, Chester. Product Management: Product Life Cycles and Competitive Marketing Strategy , (St. Charles, Challenge Brooks ), 1971.

Ziff, Ruth , "The Role of Psychographics in the Development of Advertising Strategy and Copy," in Life Style and Psychographics, ( Chicago: American Marketing Association), 1974.