Marketing and Non-Marketing Materials Sent by American Colleges and Universities

Alberger, Patricia. 1980. "Stalking the Elusive Student: Publications that Really Recruit Case Currents (Feb.) 12-15.

Bender, Louis W. 1975. "It Pays to Advertise-Truthfully." Community College Review 32-39.

Blackburn, James C. 1980a. "Marketing in Admissions: A Perspective on Its Use" College Board Review (Sum) 18-21.

______. 1980b. "Marketing and Selective Admissions." Journal of the National Association of College Admissions Counselors (May) 25-28.

Buchanan, W.W. and H.C. Barksdale. 1974. "Marketing's Broadening Concept is Real in University Extension." (Fall) 35-46.

Campbell, Clifford C. 1978. "The Administration of Admissions." New Directions for Higher Education No. 21: (Marketing Higher Education) 51-63.

Chapman, Randall G. 1979. "Pricing Policy and the College Choice Process." Research in Higher Education v. 10, 37-57.

Coppock, G. Stephen. 1979. "Student Recruitment for the Public, Two-Year College: A Mandatory Aspect of Institutional Viability," Paper presented to the Missouri Association of Community and Junior Colleges .

Druesne, Barry. 1980. "College Mailings: What Works." College Board Review (Sum) 12-17.

Durand, Rene A. , Jr., and Ralston, J. David. 1979. "A Search Experiment " College Board Review, (Fall) 22-23.

Engelhardt, L.N. 1973. "How to Estimate Your Future Enrollment." (July). School Management, 17:38.

Finch, Harold L. and Elain L. Tantham . 1975. "Declining Enrollment: Why? What are the Trends and Implications?"; Overland Park, Kansas: Johnson County Community College.

Fiske, Edward B. 1979. "The Marketing of the Colleges." A tlantic (Oct.) 93-98.

______. 1980. "The Marketing of the Colleges:' Journal of the National Association of College Admissions Counselors (Jan) 25-29.

Fram, E.H. 1973. "Marketing Higher Education." Current Issues of Higher Education, 56-57.

Gorman, W.P. 1974. "Marketing Approaches for Promoting Student Enrollment in Higher Educational Institutions." College and University (Spr) 242-250.

Hazard, Francis E. and John A. Bradford . 1978. "KSU-TC Needs Assessment Program." Report presented at the eighth annual convention of AERA/SIG/JC. Spring field, III.

Halstead, Carol P. 1979. "Better Information for Prospective Students." College Board Review. (Sum) 46-50.

Huddleston, T. 1975. "Student Marketing." College and University (Sum) 339-45.

. 1976. "Marketing: The applicant questionnaire." College and University (Win) 214-19.

Huddleston, Thomas , Jr., and Batty, Burt F. 1978. "Marketing Financial Aid " New Directions for Higher Education: No. 21 (Marketing Higher Education) 37-49.

Hugstad, P.S. 1975. "Marketing Concept in Higher Education: a caveat Liberal Education (Dec.) 504-12.

Ihlanfeldt, W. 1975. "Management Approach to the Buyer's Market " Liberal Education (May) 133-48.

Johnson, Dennis L. 1979. "Marketing is not a Dirty Word." AGB Reports (Mar-Apr) 24-27.

Johnson, Mark D. and Joseph E. Gilmour . 1978. "Developing and Implementing a Marketing Strategy for College Recruiting and Admissions." Institutional Research Annual Form (May).

Kotler, Philip. 1975. "Marketing for Nonprofit Organization." Englewoods Cliffs, New Jersey: Prentice-Hall, Inc. 56-75.

______. 1978. "Applying Marketing Theory to College Admissions." College and University (Win) 214-219.

Krachenberg, A.R. 1972. "Bringing the Concept of Marketing to Higher Education ," in Journal of Higher Education, (May) 369-380.

Larkin, Paul G. 1979. "Market Research Methods for Improving College Responsiveness ." New Directions for Institutional Research 11-30.

Litten, Larry M. 1980. "Marketing Higher Education: Benefits and Risks for the American Academic System." Journal of Higher Education (Jan-Feb) 40-59.

Lucas, John A. 1979. "Developing a Total Marketing Plan." New Directions for Institutional Research 87-91.

Nelson, Jeffrey B. 1980. "Promoting Education by Mail: To Boost Your Continuing Education Enrollment, Take a Tip from the Direct Mail Pros." Case Currents (Apr) 28-31.

Parker, G.G. 1977. "Enrollment Projections for Registrars and Admissions Officers." College and University (Win) 163-74.

Patton, Douglas A. and Carine, Edwin T. , Jr. 1979. "Changing Patterns in Two-Year-College Admissions Offices." College Board Review : (Win) 26-29.

Portugal, Joel B. 1979. "Lessons College Can Learn from Business." American School and University (Sep) 76-79.

Silber, John R. 1980. "Marketing Higher Education: The Survival Value of Integrity ." Journal of the National Association of College Admissions Counselors (May) 6-9.

Stear, Connie. 1977. "A University Measures the Effects of Its Advertising ." Journal of the National Association of College Admissions Counselors (July) 7-9.

Turner, William H. 1978. "Courting the Prospective Student." New Directions for Higher Education: No. 21 (Marketing Higher Education) 23-35.

Vaccaro, John. 1979. "Marketing on the College Campus: Underdeveloped or Oversold ?" College Board Review. (Fall) 18-23.

Van Luchene, Stephen R. 1980. "Enough of Marketing: Defend the High Ground." College Board Review (Spr) 28-30.

West, A.S. 1974. "Selling: A Threat to Postsecondary Education." College and University. (Sum) 342-344.

Wolf, Jack S. 1973. "Marketing Admissions. Using Modern Techniques in Student Recruiting." College Board Review (Win) 23-24.