Alderson and Sessions, Inc.: (1962), "Basic Research Report on Consumer Behavior," in Quantitative Techniques in Marketing Analysis, eds., Ronald E. Frank, Alfred A. Kuehn and William F. Massy, Homewood, III.: Richard D. Irwin, 129-145.
2.
Bauer, Raymond A., (1960), "Consumer Behavior as Risk Taking," in Dynamic Marketing for a Changing World, ed., Robert Hancock.Chicago: American Marketing Association, 389-98.
3.
Bettman, James A., (1979), An Information Processing Theory of Consumer Choice , Philippines: Addision-Wesley Publishing Company, Inc.
4.
Bucklin, Louis P., (1966), "Testing Propensities to Shop," Journal of Marketing, 30, 22-27 .
5.
______ (1969), "Consumer Search, Role Enactment and Market Efficiency,"Journal of Business, 42, 416-38.
6.
Claxton, John D., Joseph N. Fry, and Bernard Portis, (1974), A Taxonomy of Prepurchase Information Gathering Patterns," Journal of Consumer Research, 1, 35-42.
7.
Cox, Donald F., and Rich, Stuart U., (1964), "Perceived Risk and Consumer Decision Making: The Case of Telephone Shopping," Journal of Marketing Research , 1, 32-39.
8.
Dommermuth, William P., (1965), "The Shopping Matrix and Marketing Strategy, " Journal of Marketing Research, 2. 128-32.
9.
Ferber, Robert (1955), "Factors Influencing Durable Goods Purchases," in Consumer Behavior, ed., L.H. Clark , New York: New York University Press, 75-112.
10.
Green, Paul E., and Wind Yoram (1973), Multiattribute Decisions in Marketing: A Measurement Approach, Hinsdale, III.: The Dryden Press, 9-12.
11.
Howard, John A. (1977), Consumer Behavior. Application of TheoryNew York: McGraw-Hill Book Company.
12.
______, and Sheth, Jagdish N. (1969), The Theory of BuyerBehavior , New York: John Wiley and Sons .
13.
Katona, George (1951), Psychological Analysis of Economic Behavior, New York: Mc-Graw-Hill Book Company, p. 43.
14.
______, and Mueller Eva, (1955), "A Study of Purchase Decisions," in Consumer Beluavior, Vol.1, The Dynamics of Consumer Reactions, ed., L.H. Clark, New York: New York University Press, 30-87.
15.
Kleimenhagen, Arno K., (1966-67), "Shopping Specialty or Convenience Goods," Journal of Retailing, 62, 32-39.
16.
Markin, Rom J. (1974), Consumer Belaavior-. A Cognitive OrientationNew York: Macmillan Publishing Company.
17.
May, Fredrick E. (1965), "Buying Behavior: Some Research Findings," Journal of Business, 38, 379-96.
18.
Newman, Joseph W. (1977), "Consumer External Search: Amount and Determinants ," in Consumer and Organizational Buying Behavior, A.G. Woodside, D. Bennett and J.N. Sheth, eds. New York: Elsevier-North Holland, 79-94.
19.
Newman, Joseph W. and Staelin, Richard (1971), "Multivariate Analysis of Differences in Buyer Decision Time," Journal of Marketing Research, 8, 192-98.
20.
Nunnally, Jum C. (1967), Psychometric Theory, New York : McGraw-Hill Book Company.
21.
Sheth, Jagdish N. and Venkatesan, M. (1968), "Risk Reduction Process in Repetitive Consumer Behavior," Journal of Marketing Research, 5, 307-10.
22.
Swan, John E. (1969), "Experimental Analysis of Predecision Information Seeking," Journal of Marketing Research, 6, 192-97.
23.
Wells, William D. (1961), "Measuring Readiness to Buy," Harvard Business Review, 39, 81-7.
24.
Westbrook, Robert A. (1979), "Pattern of Information Source Usage Among Durable Goods Buyers," Journal of Marketing Research, 303-12.