Approaches to Group Research with Children

Axelrod, Myril D. "Marketers Get an Eyeful When Focus Groups Expose Products, Ideas, Images, Ad Copy, Etc. to Consumers." Marketing News, Vol. 8, No. 16, February 28, 1975, pp. 6-7.

Bever, Thomas G. , Martin L. Smith , Barbara Begen , and Thomas G. Johnson . "Young Viewer's Troubling Response to TV Ads ." Harvard Business Review, November/December 1975, pp. 109-120.

Calder, Booby J. "Focus Groups and the Nature of Qualitative Marketing Research." 2Journal of Marketing Research, Vol. 14, No. 3, August 1977, pp. 353-364.

Cox, Keith K. , James B. Higginbotham , and John Burton. "Applications of Focus Group Interviews in Marketing." Journal of Marketing, Vol. 40, No. 1 January 1976, pp. 77-80.

Goldman, Alfred E. "The Group Depth Interview." Journal of Marketing, Vol. 26, No. 3, July 1962, pp. 61-68.

Langer, Judith. "The Focus Group Moderator as Human Being." Marketing News, Vol. 12, No. 5, September 8, 1978, pp. 10-11.

New Idea: Let Kids Pass Judgment. Sponsor, April 1963, pp. 32-34.

Piaget, Jean. The Construction of Reality in the Child. New York : Basic Books, 1954.

—. The Origins of Intelligence in Children. New York : International Universities Press, 1962.

—. The Child's Conception of the World. New York: Harcourt-Brace, 1928.

Rubin, Ronald S. "The Effects of Cognitive Development on Children's Responses to Television Advertising." Journal of Business Research, October 1974, pp. 409-419.

Ward, Scott and Daniel B. Wackman . "Children's Information Processing of Television Advertising." In P. Clark (ed) New Models for Mass Communications Research. Beverly Hills, California: Sage Publications, 1977 .

, Daniel B. Wackman , and Ellen Wartella. How Children Learn to Buy. Beverly Hills, California: Sage Publications, 1977 .

Wartella, Ellen and J.S. Ettema. "A Cognitive Developmental Study of Children's Attention to Television Commercials" Communication Research, January 1974, pp. 44-69.

Wells, William D. "Children as Consumers." In J.W. Newman (ed) On Knowing the Consumer. New York: John Wiley and Sons, 1966, pp. 138-145.

—. "Communicating with Children" Journal of Advertising Research, Vol. 5, June 1965, pp. 2-14.