Emanuel H. Demby. "Psychographics: Who, What, Why, When, Where and How" in Charles W. King and Doublas Tigert (eds.), Attitude Research Reaches New Heights, Proceedings of the Attitude Research Conference, American Marketing Association, 1971.
2.
James Engel , David Kollat, and Roger Blackwell. "Personality Measures and Market Segmentation ," Business Horizons, June, 1969.
3.
Franklin B. Evans. "Psychological and Objective Factors in the Prediction of Brand Choice." Jourual of Business, Vol. 32 (October, 1959), pp. 340-369.
4.
Ronald E. Frank, William F. Massy and Yoram Wind, Market Segmentation, Englewood Cliffs, NJ, Prentice-Hall, Inc., 1972.
5.
Harold H. Kassarjian . "Personality and Consumer Behavior: A Review ," Journal of Marketing Research, Vol. VIII (November, 1971), pp. 409-418.
6.
Charles W. King and Douglas J. Tigert (eds.), Attitude Research Reaches New Heights , Proceedings of the Attitude Research Conference , American Marketing Association, 1971 .
7.
Sidney J. levy. "Symbolism and Life Style," in Stephen A. Greyser (ed.), Toward Scientific Marketing, Proceedings of the American Marketing Association, 1963.
8.
Pierre Martineau . "Social Class and Spending Behavior." Journal of Marketing, Vol. 23, (October, 1958).
9.
"How Colgate Brand Manager Applied Psychos to Market and Media for Irish Spring." Media Decisiona, Vol. II (December, 1976), p. 70.
10.
Robert A. Peterson. "Psychographics and Media Exposure," Journal of Advertising Research, Vol. 12 (June, 1972), pp. 17-20.
11.
Fred D. Renyolds , and William Darden. "Intermarket Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing, Vol. 36 (October, 1972), pp. 50-54.
12.
Milton Rokeach , Beliefs, Attitudes and Values, San Francisco: Jossey-Bass, Inc., 1968.
13.
Douglas J. Tigert . "Life Style Analysis As A Basis for Media Selection " (ed.), William D. Wells, Lite Style and Psychographics, Chicago: American Marketing Association, 1974.
14.
Stuart Van Auken. "General Versus Product Specific Life Style Segmentations," Journal of Advertising, Vol. No. 7, (Fall, 1978), pp. 31-35.
15.
William D. Wells, and Douglas J. Tigert. "Activities, Interests, and Opinions," Journal of Advertising Research, Vol. II, (August, 1971).
16.
William D. Wells .Life Style and Psychographics, Chicago: American Marketing Association , 1974.
17.
William D. Wells. "Psychographics: A Critical Review," Journal of Marketing Research, Vol. 12, (May, 1975), pp. 196-213.
18.
Daniel Yankelovich. "New Criteria for Market Segmentation," Harvard Business Review, Vol. 42, (March-April, 1964), pp. 83-90.
19.
Ruth Ziff. "Psychographics for Market Segmentation," Journal of Advertising Research, Vol. II, (April, 1971), pp. 3-9.