Bagozi, R.P. "Marketing as Exchange," Journal of Marketing, 39 (October 1975), 32-39.
2.
Barksdale, Hiram C., William R. Darden, and William Perreault , Jr. "Changes in Consumer Attitudes Marketing, Consumerism and Government Regulation: 1971-1975," Journal of Consumer Affairs, 10 (Winter 1976), 117-139.
3.
Bartels, Robert. "The Identity Crisis in Marketing," Journal of Marketing,38 (October 1974), 75.
4.
Buskirk, Richard H.1976. Principles of Marketing. Richardson, Texas: Oak Tree Press. 13.
5.
Carson, D. "Gotterdammering for Marketing?", Journal of Mrketing , 42 (July 1978), 11-19.
6.
Cook, Robert W.1979. "An Investigation of the Relationship Between Student Attitudes and Student Achievement." Journal of the Academy of Marketing Science. 1, 2 (Winter, Spring), 71-79.
7.
Gross, C.W., and H.L. Verma. "Marketing and Social Responsibility," Business Horizons, 20 (October 1977), 75-82.