Consumer Involvement in Retail Store Positioning

Andreoli, V. and S. Worchel (1978), "Effects of Media, Communicator and Message Position on Attitude Change," Public Opinion Quarterly 42,#1,59-70.

Arora, R. (1979), "Consumer Involvement in Retail Store Strategy ," Proceedings, Southwest Marketing Association , 105-106.

Arora, R. and R. Vaughn (1981), "FACISM: A Program to Compute the Similarity Indices for Two Groups of Factor Solutions," Journal of Marketing Research 18 (November), 485.

Bowen, L. and S. Chaffee (1974), "Product Involvement and Pertinent Advertising Appeals," Journalism Quaterly 51 (Winter), 613-621.

Chang, J.J. and J.D. Carroll (1972), "How to Use PREMAP and PREMAP2— Programs Which Relate Preference Data to Multidimensional Scaling Solution," Bell Telephone Laboratories, Murray Hill, NJ.

Churchill, G.A. , Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research 16 (Feb.), 64-73.

Clarke, K. and R.W. Belk (1979), "The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort," Advances in Consumer Research, 6 ed., W. J. Wilkie, Proceedings of the Association for Consumer Research, Ninth Annual Conference, Miami Beach, FL, 313-318.

Festinger, L.A. (1957), Theory of Cognitive Dissonance, Evanston, IL: Row-Peterson.

Freedman, J.L. (1964), "Involvement, Discrepancy, and Change," Journal of Abnormal and Social Psychology 60 #3, 290-295.

Green, P. (1975), "Marketing Applications of MDS: Assessment and Outlook," Journal of Marketing 39, 24-31.

, and Vithala R. Rao , (1972), Applied Multidimensional Scaling. Hinsdale, Illinois: Dryden Press ( 1972).

Hansen, Robert A. and Terry Deutscher , (1977-78), "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, 53 (Winter), 59-72,95.

Harman, H.H. (1976), Modem Factor Analysis Third Edition, ( Chicago: University of Illinois Press).

Harrel, G.D. (1979), "Industrial Product Class Involvement, Confidence in Beliefs, and Attitude-Intent Relationships," in Attitude Research Plays for High Stakes, eds., J. C. Maloney and B. Silverman , Chicago: American Marketing Association, 94-111.

Houston, M.J. and M.L. Rothschild (1977), "A Paradigm for Research on Consumer Involvement," Working Paper No. 11-77-46, University of Wisconsin-Madison.

Hoveland, C.I. , O.J. Harvey , and M. Sherif (1957), "Assimilation and Contrast Effects in Reactions to Communication and Attitude Change," Journal of Abnormal and Social Psychology 54, 257-261.

Howard, J.A. and J.N. Sheth (1969), The Theory of Buyer Behavior, New York: John Wiley Press.

Hupfer, N.T. and D.M. Gardner (1971), "Differential Involvement with Products and Issues: An Exploratory Study," Proceedings, Association for Consumer Research, 262-270.

Jacoby, J. and D. Kyner (1973), "Brand Loyalty Versus Repeat Purchase Behavior ," Journal of Marketing Research 10 (Feb.), 1-9.

Kiesler, C.A. (1971), The Psychology of Commitment-Experiments Linking Behavior to Belief, New York: Academic Press, Inc.

Krugman, H.E. (1966), "The Measurement of Advertising Involvement," Public Opinion Quarterly 30, #4, 583-596.

Kruskal, Joseph B. (1964), "Multidimensional Scaling by Optimizing Goodness of Fit to a Non-metric Hypothesis," Psycliometrika, 29, (March), 1-27.

Kruskal, J.B. and F.J. Carmone (1969), "How to Use MD-SCAL (Version 5M) and Other Useful Information," Bell Telephone Laboratories, Murray Hill, New Jersey.

Lastovicka, J.L. (1979), "Questioning the Concept of Involvement Defined Product Classes," Advances in Consumer Research, 6, ed., W. J. Wilkie, Proceedings of Association for Consumer Research, Ninth Annual Conference , Miami Beach, FL, 174-179.

and D.M. Gardner (1979), "Components of Involvement," in Attitude Research Plays for High Stakes, eds., J. C. Maloney and B. Silverman , Chicago, IL: American Marketing Association, 53-73.

and D.M. Gardner (1978), "Low Involvement Versus High Involvement Cognitive Structures," Proceedings, Association for Consumer Research , 5, 87-92.

Lingoes, J.C. (1967), "An IBM 7090 Program for Configurational Similarity ," Behavior Science, 12, 502-503.

McDougall, G.H.G. and J.N. Fry (1974-5), "Combining Two Methods of Image Measurement ," Journal of Retailing, 50 (Winter), 53-61.

Menezes, D. and N.F. Elbert (1979), "Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation," Journal of Marketing Research 16, (February), 80-87.

Moinpour, Reza , James McCullough , and Douglas MacLachlan , (1976), "Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling." Journal of Marketing Research, 13 (August), 245-253.

Myers, J.H. and M. Alpert (1968), "Determinant Buying Attitudes: Meaning and Measurement," journal of Marketing 32 (Oct.), 13-20.

Nesselroade, John R. , and Paul B. Baltes (1970), "On a Dilemma of Comparative Factor Analysis: A Study of Factor Matching Based on Random Data," Educational and Psychological Measurement, 30, 935-948.

Newman, L.M. and I.J. Dolich (1979), "An Examination of Ego-Involvement as a Modifier of Attitude Changes Caused from Product Testing," Advances in Consumer Research , 6, ed., W. J. Wilkie, Proceedings of Association for Consumer Research, Ninth Annual Conference, Miami Beach, FL., 180-183.

Rhine, R.J. and W.A.J. Polowhiak (1971), "Attitude Change, Commitment, and Ego Involvement," Journal of Personality and Social Psychology 19, 247-250.

Robertson, T.S. (1976), "Low Commitment Consumer Behavior," journal of Advertising Research 16 (April), 19-24.

Rokeach, M. (1968), "Role of Values in Public Opinion Research," Public Opinion Quarterly 32 (Winter), 547-560.

Rothschild, M.L. (1979), "Marketing Communications in Nonbusiness Situations of Why It's So Hard to Sell Brotherhood Like Soap," Journal of Marketing 43, #2 (Spring), 11-20.

( 1979), "Advertising Strategies for High and Low Involvement Situations," in Attitude Researc Plays for High Stakes, eds., J. C. Maloney and B. Silverman , Chicago: American Marketing Association, 74-93.

and M.J. Housten (1977), "The Consumer Involvement Matrix: Some Preliminary Findings," Educator's Proceedings, American Marketing Association, 95-98.

Sherif, M. and H. Cantril (1947), The Psychological of Ego Involvement, New York: John Wiley Press.

and C. Hovland (1953), "Judgmental Phenomena and Scale of Attitude Measurement: Placement of Items with Individual Choice of Name of Categories," Journal of Abnormal and Social Psychology 48, #1, 135-141.

and C. Hovland (1961), Social judgment-Assimilation and Contrast Effects in Communication and Attitude Change, New Haven, CT: Yale University Press.

Sherif, C.W. , M. Sherif , and R.E. Nebergall (1965), Attitude and Attitude Change: The Social Judgment Involvement Approach, New Haven, CT: Yale University Press.

Singson, Ricardo L. , (1975), "Multidimensional Scaling Analysis of Store Image and Shopping Behavior,"Journal of Retailing, 51, (Summer), 38, 52, 93.

Swinyard, W.R. and K. Coney (1978), "Promotional Effects on a High-Versus Low-Involvement Electorate," Journal of Consumer Research 5, No. 1 (June), 41-48.

Tucker, L.R. (1951), "A Method for Synthesis of Factor Analysis Studies," Personnel Research Section Report No. 984. Washington, D.C. Department of the Army.

Tybjee, T.T. (1979), "Refinement of the Involvement Concept: An Advertising Planning Point of View," in Attitude Research Plays for High Stakes, eds., J. C. Maloney and B. Silverman , Chicago: American Marketing Association, 94-111.

( 1979), "Response Time, Conflict, and Involvement in Brand Choice ," Journal of Consumer Research 6 (Dec.), 295-304.

Wilkinson, L. (1975), "Effect of Involvement on Similarity and Preference Structures," unpublished PhD. Dissertation, Yale University .

Young, F.W. , (1968), "TORSCA, An IBM Program for Nonmetric Multidimensional Scaling," Journal of Marketing Research, 5 (August), 319-321.