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2.
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3.
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4.
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5.
Clancy, Kevin J., and David M. Kweskin, "T.V. Commercial Recall Correlates," Journal of Advertising Research, Vol. 11, No. 2 (April 1977),18-20.
6.
Clancy, Kevin j., and Lyman E. Ostlund, "Commercial Effectiveness Measures," Journal of Advertising Research, Vol.16, No. 1 (February 1976), 29-34.
7.
"Copy Testing Is Still a Nebulous Area,"Advertising Age (December 1,1975), 54.
8.
Ostlund, Lyman E., "Advertising Copy Testing: A Review of Current Practices, Problems and Prospects" in Claude R. Martin, Jr. (Editor), Current Issues and Research in Advertising - 1977, University of Michigan, 87-105.
9.
Ostlund, Lyman E., Kevin J. Clancy and Rakesh Sapra, "Advertiser/Agency Inaction Regarding T. V. Copy Testing Quality," University of Arizona working paper, 1978.
10.
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