Rejoinder

Abstract

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References

Della Bitta, Albert J. 1982. "Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline." Journal of the Academy of Marketing Science 10 (Winter) 1-9.

Jacoby, Jacob 1978. "Consumer Research: A State of the Art Review." Journal of Marketing 42 (April) 87-96.

Sheth, Jagdish 1982. "Reply." Journal of the Academy of Marketing Science 10 (Winter) 10-15.

______ 1979. "The Surplus and Shortages in Consumer Behavior Theory and Research" Journal of the Academy of Marketing Science 7 (Fall) 414-427.