Book Reviews : MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT: AN ASSESSMENT FOR MARKETING MANAGEMENT by John G. Myers,William F. Massy,Stephen A. Greyser (Englewood Cliffs,N.J.: Prentice-Hall,Inc.,19890,306 pp.,$20.95)

Book Reviews : MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT: AN ASSESSMENT FOR MARKETING MANAGEMENT by John G. Myers,William F. Massy,Stephen A. Greyser (Englewood Cliffs,N.J.: Prentice-Hall,Inc.,19890,306 pp.,$20.95)

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