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Book Reviews : PRODUCT SAFETY AND LIABILITY by John Kolb and Steven S. Ross (New York: McGraw-Hill Book Company,1980,688 pp.,$29.50)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online September, 1981

Book Reviews : PRODUCT SAFETY AND LIABILITY by John Kolb and Steven S. Ross (New York: McGraw-Hill Book Company,1980,688 pp.,$29.50)

Volume 9, Issue 4

https://doi.org/10.1177/009207038100900418

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