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Book Reviews : NON-MANIPULATIVE SELLING by Anthony J. Alessandra,Phillip S. Wexler,and Jerry D. Deen (San Diego: Courseware,Inc.,1981,181 pp.,$9.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online September, 1981

Book Reviews : NON-MANIPULATIVE SELLING by Anthony J. Alessandra,Phillip S. Wexler,and Jerry D. Deen (San Diego: Courseware,Inc.,1981,181 pp.,$9.95)

Volume 9, Issue 4

https://doi.org/10.1177/009207038100900413

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