Bearden, William O., Teel, Jesse E., and Wright, Robert R. (1979), "Family Income Effects on Measurement of Children's attitudes Toward Television Commercials," Journal of Consumer Research, 6, 308-311.
2.
Cronbach, L.J. (1951), "Coefficient Alpha and the Internal Structure of Tests," Psychometrika, 16, 297, 334.
3.
Guilford, J.P., and Fruchter, B. (1973), Fundamental Statistics in Psychology and Education , New York: McGraw-Hill, Inc.
4.
Nunnally, J.C. (1967), Psychometric Theory, New York : McGraw-Hill, Inc.
5.
Rossiter, John R. (1977), "Reliability of a Short Test Measuring Children's Attitudes Toward Television Commercials," Journal of Consumer Research, 3, 179-184.