A Reexamination of the Concept of Privilege Groups

Abstract

Get full access to this article

View all access options for this article.

References

Coleman, Richard P. , "The Significance of Social Stratification in Selling, in Marketing: A Maturing Discipline, Martin L. Bell , ed. (Chicago, Ill.: American Marketing Association, Winter, 1960), pp. 171-184.

Meyers, James H. , Roger R. Stanton and Arne F. Haug , "Correlates of Buying Behavior: Social Class vs. Income," Journal of Marketing, Vol. 35 (October, 1971), pp. 8-15.

Meyers, James H. and John F. Mount , "More on Social Class vs. Income as Correlates of Buying Behavior," Journal of Marketing, Vol. 37 (April, 1973), pp. 71-73.

Peters, William H. , "Relative Occupational Class Income: A Significant Variable in the Marketing of Automobiles," Journal of Marketing, Vol. 34 (April, 1970), pp. 74-77.

Warner, W. Lloyd, Social Class in America (New York: Harper and Row Publishers, 1949.

Wasson, Chester , "Is it Time to Quit Thinking of Income Classes," Journal of Marketing, Vol. 33 (April, 1969 ), pp. 54-69.