Analysis of Means in Marketing Research

Cox, Keth K. 1970, The Effect of Shelf Space Upon Sales of Branded Products , J. of Marketing Research 72:55-8 (Feb.)

Enrick, Norbert L. 197, Analysis of Means in a Three-Way Factorial, J. of Quality Technology 8 4:189-197 (Oct.)

Hermann, Peter and Wm. Locander , 1977. The Effect of Self Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product. J. of the Academy of Marketing Science 5 2:113-25 (Spring).

Fisher, Sir Ronald A. 1925, Statistical Methods for Research Workers, Edinburgh, Scotland: Oliver and Boyd.

Lamb, Chas W. , Wm. M. Pride and Barbara A. Pletcher , 1978. Should the Competitive Brand Be Illustrated in a Comparative Advertisement? J. of the Academy of Marketing Science 6 3:176-86 (Spring).

Miller, Rupert G. Jr. 1966, Simultaneous Statisticaf Inferercce, New York: McGraw Hill.

Nelson, Lloyd S. 1974, Factors for the Analysis of Means, J. of Quality Technology 6 4:175-81 (Oct.)

Ott, Ellis R. 1969, Analysis of Means, A Graphical Procedure, Industrial Quality Control 24 2:101-109 (Aug.)

Render, Barry and Thomas S. O'Connor , 1976, The Influence of Price, Store Name and Brand Name on Perception of Product Quality, J. of the Academy of Marketing Science 44:722-730 (Fall).

Scheffe, H. 1947, The Relation of Control Charts to Analysis of Variance and Chi-Square Tests, J. of the American Statistical Assoc. 42 239:425-31 (Sept.)

Schilling, Edward G. 1973, A Systematic Approach to the Analysis of Means, J. of Quality Technology 5 3:93-108 (July).

Shewhart, W.A. 1931, Economic Control of Quality of Manufactured Product New York: Van Nostrand.

Uhl, Kenneth P. 1962, Factorial Design, Aid to Management, J. of Marketing 261:62-66 (Jan.)