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Book Reviews : INDUSTRIAL MARKETING RESEARCH by William E. Cox,Jr. (New York: John Wiley and Sons,1979,466 pp.,$24.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1981

Book Reviews : INDUSTRIAL MARKETING RESEARCH by William E. Cox,Jr. (New York: John Wiley and Sons,1979,466 pp.,$24.95)

Volume 9, Issue 3

https://doi.org/10.1177/009207038100900313

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