Alan R. Andreasen and Brian T. Ratchford , "A Study of Consumer Perceptions of Decisions ," in Advances in Consumer Behavior: Volume 1, Scott Ward and PeterL. Wright, eds., Boston: Association for Consumer Research, 1972, pp. 283-286.
2.
Paul N. Bloom , "Advertising in the Professions: The Critical Issues," Journal of Marketing, 41 (July, 1977), pp. 103-110.
3.
Robert U. Brown , "Advertising by Lawyers," Editor and Publisher, 108 (May 17, 1975 ), p. 40.
4.
Diane Camper and Jerrold K. Footlick, "Discount Lawyers?", Newsweek, 85 (June 30, 1975), p. 39.
5.
Sidney Feldman and Merlin Spencer, "The Effect of Personal Influence in the Selection of Consumer Services," in 1975Combined Proceedings, Edward M. Mazze, ed., Chicago, American Marketing Association .
6.
Gary T. Ford and Philip G. Kuehl , "The Promotion of Medical and Legal Services: An Experimental Study," in Contemporary Marketing Thought, 1977 Educator Proceedings, Barnett A. Greenberg and Danny N. Bellenger, editors, American Marketing Association, pp. 39-44.
7.
"Lawyer Ad Ban Lifted by Top Court," Editor and Publisher, 110 (July 9, 1977 ), p. 2.
8.
Jethro K. Lieberman , "The Lawyer's Grudging Test of Advertising," Business Week, January 12, 1978, p. 32.
9.
Dan Lionel, "N.Y. Bar Group Opts for Newspaper Ads," Editor and Publisher, 109 (Mrch 20, 1976), p. 16.
10.
Dennis B. Moskowitz, "The Great Ad Venture: The Legal Marketplace After Bates & O'Steen," Juris Doctor, Vol. 7 (8) (September, 1977 ), p. 15.
11.
John Neter and William Wasserman , Applied Linear Statistical Models, Richard D. Irwin, Inc., Homewood, Illinois, 1974, pp. 745-749.
12.
"Why Don't You Advertise, Doctor?" The Economist , 258 (January 31, 1976), p. 34.