Book Reviews : CONSUMER BEHAVIOR : IMPLICATIONS FOR MARKETING STRATEGY by Del I. Hawkins,Kenneth A. Coney,and Roger J. Best (Dallas,TX: Business Publications,Inc.,1980. 548 pp.,$17.50)

Albaum, Gerald , Roger Best and Del I. Hawkins , "The Marketing of Hamburger Buns: An Improved Model for Prediction . " Vol. 3, No. 3: 223-231.

Albaum, Gerald , Del I. Hawkins and John P. Dickson . "Differences in Retail Store Images within Husband-Wife Dyads." Vol. 7, No. 3:144-153.

Allen, Bruce H. and David R. Lambert . "Searching for the Best Price: An Experimental Look at Consumer Search Effort." Vol. 6, No. 4: 245-257.

Anderson, Robert P. , Thomas E. Barry and Barry P. Johnson . "Return on Advertising: Another Approach." Vol. 3, No. 4:383-395.

Anderson, Ronald D. , Roger E. Jerman and James A. Constantin . "A Causal Analysis of Environment-Reward-Satisfaction Linkages for the Sales Representative." Vol. 7, No. 2: 154-162.

Anderson, W. Thomas and Mark I. Alpert. "Subject-Anticipated Versus Experimentally-Derived Measures of Influence: Advertising Implications." Vol. 3, No. 2:119-128.

Anderson, Robert and R. Eugene Klippel . "How Effective Are Public Policy Decisions? The Need for a General Evaluation Model." Vol. 4, No. 3: 554-565.

Assael, Henry. "Product Classification and the Theory of Consumer Behavior. " Vol. 2, No. 3: 413-431.

Bagozzi, Richard P. "Social Exchange in Marketing." Vol. 3, No. 4: 314-327.

_" Is All Social Exchange Marketing? A Reply." Vol. 5, No. 4: 315-326.

Banting, Peter M. and Randolph E. Ross . "The Marketing Mix: A Canadian Perspective." Vol. 1, No. 1: 1-11.*

—" Canada: Obstacles and Opportunities." Vol. 3, No. 1: 1-19.

Banville, Guy R. and Barbara Pletcher . "The Product Elimination Function. "Vol. 2, No. 3: 432-446.

Barksdale, Hiram C. , William J. Kelly and Ian MacFarlane. "The Marketing Concept in the U.S. and the USSR: An Historical Analysis." Vol. 6, No. 4:258-277.

Barnes, Jr., James H. and Daniel T. Seymour . "Experimental Bis: Task, Tools, and Time." Vol. 8, No. 1: 1-12.

Bearden, William O. , Arch G. Woodside and James M. Klapper . "Situational and Brand Attitude Models of Consumer Choice Behavior." Vol. 4, No. 3: 566-576.

Bearden, William O. , Richard M. Durand , J. Barry Mason and Jesse E. Teel , Jr. "Dimensions of Consumer Satisfaction/Dissatisfaction with Services: The Case of Electric Utilities." Vol. 5, No. 3: 278-290.

Becherer, Richard C. , Lawrence M. Richard and James B. Wiley. "Predicting Market Behavior: Are Psychographics Really Better?" Vol. 5, No. 2: 75-84.

Bender, James F. "Marketing Challenges to Monetary Inflation—A Trip in Forensic Economics." Vol. 1, No. 1: 64-74.*

Berkman, Harold W. "Corporate Ethics: Who Cares?" Vol. 5, No. 3: 154-167.

Berkman, Harold W. and Christopher C. Gilson. "Consumer Life Styles and Market Segmentation ." Vol. 2, No. 1: 189-200.

—" Social Class and Consumer Behavior: A Review for the 70's." Vol. 4, No. 3: 644-657.

Binkert, Christopher C. , James A. Brunner and Jack L. Simonetti . "The Use of Life Style Segmentation to Determine if CATV Subscribers Are Really Different." Vol. 3, No. 2: 129-136.

Blankenship, A.B. "Guidelines for a Telephone Group Interview." Vol. 5, No. 1: 1-18.

Blankenship, A.B. and R.F. Barker. "Selecting Research Firms from Which to Get Proposals." Vol. 1, No. 2: 8-89. *

Bonfield, E.H. and John E. Robbins . "A Method for Selecting High Payoff Marketing Strategies for Attracting Noncustomer Product Purchasers." Vol. 5, No. 2: 85-93.

Boone, Louis E. , James C. Johnson and George P. Ferry . "Trading Stamps: Their Role in Today's Marketplace ." Vol. 6, No. 2: 70-76.

Britt, Steuart Henderson and Janice Diane Gordon . "Congressional Acts That Affect Your Marketing Decisions." Vol. 2, No. 1:201-212.

Brown, J. Randall. "Error Analysis of Some Normal Approximations to the Chi-Square Distribution ." Vol. 2, No. 3: 447-454.

Brown, Thomas L. and James W. Gentry . "Analysis of Risk and Risk-Reduction Strategies— A Multiple Product Case." Vol. 3, No. 2: 148-160.

Brown, Stephen W. , Adel I. EI-Ansary and Nancy Darsey. "The Portrayal of Women in Advertising: An Overlooked Area of Societal Marketing." Vol. 4, No. 3:557-583.

Brown, Wilson. "The Family and Consumer Decision Making." Vol. 7, No. 4: 335-345.

Bushman, F. Anthony. "What Are the Qualities of a Good Marketing Article?" Vol. 6, No. 3: 151-156.

Calabro, Natalie , "Bayesian Theory in the Evaluation of New Products Ideas. " Vol. 1, No. 1: 12-24.*

Calantone, Roger J. and Robert G. Cooper . "A Discriminant Model for Identifying Scenarios of Industrial New Product Failure." Vol. 7, No. 3: 163-183.

Carlson, Rodger E. "The Marketing of Hamburger Buns." Vol. 2, No. 2: 309-315.

Choudhury, Pravat K. "Social Responsibility—An Alternate Strategy of Marketing." Vol. 2, No. 1: 213-222.

Connelly, Francis J. and George Diagnault . "The Life Cycle Concept as a Long Term Forecasting Model." Vol. 2, No. 3: 455-465.

Connole, Robert J. , James D. Benson and Inder P. Khera. "Cognitive Dissonance Among Innovators." Vol. 5, No. 1:9-20.

Cook, Robert W. "An Investigation of the Relationships between Student Attitudes and Student Achievement." Vol. 7, No. 2: 71-79.

Cosenza, Robert M. and Duane L. Davis. "The Effect of the Wife's Working Status on Familial Dominance Structure." Vol. 8, No. 2: 73-82.

Cox, John C. and D. Wayne Norwell . "The Marketing Concept in Perspective. " Vol. 2, No. 1: 223-229.

Crites, Dennis M. , John J. Shaw and Sak Onkvisit. "Information Source Usage by Prospective Home Buying Consumers ." Vol. 7, No. 2: 80-94.

John L. Crompton and Sharon Bonk. "An Empirical Investigation of the Appropriateness of the Product Life Cycle to Municipal Libraries. " Vol. 6, No. 2: 77-90.

Czepiel, John A. and Larry J. Rosenberg . "Consumer Satisfaction: Concept and Measurement ." Vol. 5, No. 4: 403-411.

DeKorte, Marc. "Mail and Telephone Shopping: As a Function of Self-Confidence." Vol. 5, No. 4: 403-411.

DeLozier, M. Wayne and Arch G. Woodside . "Pricing and Marketing Communications: The Noneconomic Factors." Vol. 4, No. 4: 814-824.

Demirdjian, Zohrab S. "Marketing as a Pluralistic Discipline: The Forestalling of an Identity Crisis." Vol. 4, No. 4: 672-681.

Douthit, James C. "The Use of Sales Quotas by Industrial Firms. " Vol. 4, No. 2: 467-472.

Duncan, Calvin P. "Humor in Advertising: A Behavioral Perspective." Vol. 7, No. 4: 285-306.

Dunn, M. James and Boyd M. Harnden . "Interface of Marketing and R&D Personnel in the Product Innovation Stream." Vol. 3, No. 1: 20-33.

El-Ansary, Adel I. "Towards a Definition of Social and Societal Marketing. " Vol. 2, No. 2: 316-321.

_" Societal Marketing: A Strategic View of the Marketing Mix in the 1970's." Vol. 2, No. 4:553-566.

Ellis, Dean S. and Laurence W. Jacobs . "Marketing Utilities A New Look." Vol. 5, No. 1: 21-26.

Enis, Ben M. and Samuel V. Smith . "Is Purchasing Management to Buying as Marketing is to Selling?" Vol. 5, No. 1: 27-36.

Enrick, Norbert L. "Qualitative Values into Qualitative Measures: Marketing Decision Applications ." Vol. 1, No. 2: 90-108.*

_" Development of Models for Marketing Decisions. " Vol. 2, No. 3: 465-477.

_" Developing a Cost-Effective Marketing Information System." Vol. 6, No. 3: 157-166.

Enrick, Norbert L. and Buddy L. Meyers . "A Logic System for the Choice of Risk Levels in Hypothesis Testing." Vol. 4, No. 1: 396-406.

Enrick, Norbert L. and James H. Macomber . "The Matrix Approach to Market Analysis." Vol. 5, No. 2: 94-105.

Etgar, Michael , Arun K. Jain , and Manoj K. Agarwal . "Salesman-Customer Interaction: An Experimental Approach." Vol. 6, No. 1: 1-11.

Ferrell, O.C. and Mary Zey-Ferrell . "Is All Social Exchange Marketing?" Vol. 5, No. 4: 307-314.

Ferrell, O.C. and Dean M. Krugman . "The Role of Consumers in the Public Policy Process." Vol. 6, No. 3: 167-175.

Figliola, Carl L. and Stanley B. Klein . "The Government and the Market Place: An Evaluation of the FTC." Vol. 1, No. 2: 100-109.*

Fitzsimmons, James A. and Vijay Mahajan. "Computer Assisted Purchasing." Vol. 4, No. 3: 584-591.

Flaschner, Alan B. , A. Edward Spitz , Catherine E. Rosen , Lane A. Gerber and Jack L. Simonetti . "Changing Attitudes and Behavior Toward Community Mental Health Centers." Vol. 5, No. 3: 168-179.

Frey, George F. "New Areas of Marketing Opportunity. " Vol. 1, No. 2: 25-33.*

Friedman, Hershey H. , Michael Santeramo and Anthony Traina. "Correlates of Trustworthiness for Celebrities . " Vol. 6, No. 4: 291-299.

Friedman, Hershey H. and Andre J. San Augustine . "The Effects of a Monetary Incentive and the Ethnicity of the Sponsor's Signature on the Rate and Quality of a Response to a Mail Survey." Vol. 7, No. 2: 95-100.

Fritz, Nancy K. "Claim Recall and Irritation in Television Commercials: An Advertising Effectiveness Study." Vol. 7, No. 1: 1-13.

Futrell, Charles M. "Salesmen's Reward Systems: A Comparative Approach." Vol. 3, No. 4: 328-336.

" Salesmen's Personality Characteristics and Sample Bias." Vol. 5, No. 3: 180-184.

" Sales Force Job Attitudes, Design and Behavior" Vol. 7, No. 2: 101-107.

Gentry, Dwight L. and John Hoftzer. "The Misuse of Statistical Techniques in Evaluating Sampling Data." Vol. 5, No. 2: 106-112.

Gilson, Christopher C. "Convenience-Package Banning: Economic and Environmental Implications . " Vol. 1, No. 1: 75-79.*

Gilson, Christopher and Harold W. Berkman . "The Client as Consumer: Marketing the Law, Clinic Style." Vol. 7, No. 4: 428-441.

Gitlow, Howard S. "Joint Confidence Interval Construction for Multivariate Applications in Marketing." Vol. 5, No. 1:37-40.

Gorschman, Harold S. "New Dimensions in Unhidden Persuasion. " Vol. 1, No. 2: 110-118. *

Gross, Charles W. and Robin T. Peterson . "A Study of the Appropriateness of Various Means of Meeting Objections by Sales Representatives. " Vol. 8, No. 2: 92-99.

Guerts, Michael D. "Using a Randomized Response Research Design to Eliminate Non-Response and Response Biases in Business Research." Vol. 8, No. 2: 83-91.

Gunn, Bruce. "The Anatomy of the Macro Marketing System." Vol. 3, No. 2: 161-171.

Haefner, James E. "Unofficial FTC Judgments of Deception Vs. Adults' and Students' Judgments of Deception." Vol. 3, No. 3: 232-243.

Hallaq, John H. "Adjustment for Bias in Discriminant Analysis." Vol. 3, No. 2: 172-181.

_" Optimal Product Replacement: A Computer Model." Vol. 4, No. 1: 407-417.

Hanna, Nessim. "Can Effort/Satisfaction Theory Explain Price/Quality Relationships ?" Vol. 6, No. 2:91-100.

Hannaford, William J. "Contractually Integrated Systems for the Marketing of Industrial Supplies ." Vol. 2, No. 4:567-581.

Hansen, Richard W. and Michael G. Harvey . "An Analysis of Inter-Unit Control in Channel Systems." Vol. 2, No. 1: 230-241.

Hansen, Robert A. , Terry Duetscher, and Eric N. Berkowitz. "Institutional Positioning: A Dynamic Concept for Retailing Strategy." Vol. 5, No. 3: 185-194.

Harris, James R. , Hugh J. Guffey , Jr. and J. Ford Laumer , Jr. "The Windshield Method of Questionnaire Distribution: A Viable Alternative." Vol. 7, No. 3: 184-191.

Harvey, Michael G. and Thomas E. Barry . "Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness." Vol. 4, No. 4: 682-693.

Harvey, Michael G. and Roger Kerin. "Perspectives on Demarketing During The Energy Crisis." Vol. 5, No. 4: 327-337.

Hawes, Douglass K. , W. Wayne Talarzyk and Roger D. Blackwell . "Profiling Bank-Americard (Visa) and Master Charge Holders." Vol. 6, No. 2: 101-114.

_" Leisure and Consumer Behavior." Vol. 7, No. 4: 391-403.

Hawkins, Del I. and Kenneth A. Coney . "Peer Group Influences on Children's Product Preferences." Vol. 2, No. 2: 322-331.

_" Advertising and Differentiated Sex Roles in Contemporary American Society ." Vol. 4, No. 1: 418-428.

Hendon, Donald W. and William C. Hamilton , Jr. "Partner Interaction and Influence on Purchase Decision of Married, Engaged and "Going Steady" Couples." Vol. 5, No. 4: 338-348.

Henry, William A. and E. Earl Burch. "Market Shares of Space in Marketing Journals." Vol. 4, No. 2:473-483.

Hermann, Peter and William B. Locander . "The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product." Vol. 5, No. 2: 113-125.

Hirschman, Elizabeth C. "A Longitudinal Analysis on Information Source Utilization." Vol. 6, No. 4: 314-324.

_" Communal and Associational Social Structures: Their Underlying Behavioral Components and Implications for Marketing." Vol. 7, No. 3: 192-213.

_" Black Ethnicity and Innovative Communication." Vol. 8, No. 2: 100-119.

Hise, Richard T. and Michael A. McGinnis "Evaluating the Effects of Anonymous Respondents on Mail Survey Results." Vol. 4, No. 3: 592-598.

Hise, Richard T. and Jan P. Muczyk. "The Effect of Interstate Highways on Driving Times and Regional Shopping Center Drawing Power." Vol. 5, No. 2: 126-133.

Hise, Richard T. , John K. Ryans , and Willem Van't Spijker . "Theory in Consumer Behavior: A Status Report ." Vol. 3, No. 2: 182-191.

Holmes, John H. "Profitable Positioning for Retailers." Vol. 2, No. 2: 332-339.

Holmes, John H. and Frank H. Bennett . "Are Costly Introductory Promotions Really Necessary ?" Vol. 5, No. 1: 41-47.

Hornik, Jacob. "A Circumplex Model for the Behavioral Constructs towards Television Advertising." Vol. 4, No. 2: 484-503.

Horton, Raymond L. "The Effects of Incorrect Specification of the Minkowski Metric: Some Analytical Results." Vol. 2, No. 3: 478-487.

_" The Effects of Incorrect Specification of the Minkowski Metric: A Simulation Experiment." Vol. 3, No. 3: 244-258.

" The Structure of Perceived Risk: Some further Progress." Vol. 4, No. 4: 694-706.

Houston, Franklin S. and James L. Davis. "Learning and Grade Expectations: A Study of Instructor Evaluations." Vol. 5, No. 3: 195-202.

Hustad, Thomas P. , Charles S. Mayer , and Thomas W. Whipple . "Consideration of Context Differences in Product Evaluation and Market Segmentation." Vol. 3, No. 1: 34-47.

Ivy, Thomas T. and Louis E. Boone. "A Behavioral Science Approach to Effective Sales Presentations ." Vol. 4, No. 2: 456-466.

Izraeli, Dov , Dafna N. Izraeli and Jehiel Zif. "Integrative Proceses in Agricultural Marketing Channels ." Vol. 5, No. 3: 203-220.

Jackson Jr., Donald W. and Stephen W. Brown . "The Professor Consultant: An Important Marketing Resource." Vol. 7, No. 1: 14-24.

Jacobs, Laurence W. "The Continuity Factor in Retail Store Display. " Vol. 2, No. 2: 344-350.

Jain, Arun K. "A Prediction Study in Perceptual and Evaluative Mapping." Vol. 6, No. 4: 300-313.

Johnson, Keith H. and Michael J. Etzel . "Notes on Estimating Expenditure Elasticities in Metropolitan Areas." Vol. 2, No. 3: 488-495.

Johnson, Ross H. and Paul R. Winn. "Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees. " Vol. 1, No. 2: 119-127. *

Jolibert, Alain J.P. and Robert A. Peterson . "Causal Attributions of Product Failure: An Exploratory Investigation." Vol. 4, No. 1:446-455.

Kastens, Merritt L. "Food, Food Prices and Price/Earning Ratios." Vol. 3, No. 3: 259-264.

Kelly, J. Patrick and Richard T. Hise . "Role Conflict, Role Clarity, Job Tension and Job Satisfaction in the Brand Manager Position. " Vol. 8, No. 2: 120-137.

Kerby, Joe Kent. "Factor Analysis: Key Tool in Consumer Behavior Research." Vol. 7, No. 4: 374-390.

Kerin, Roger and Michael J. Harvey . "Consumer Legislation: A Proactive or Reactive Response to Consumerism." Vol. 2, No. 4: 582-592.

King, James R. "Market Forecasting with Binomial Plotting Graph Papers." Vol. 2, No. 3: 496-507.

Klippel, R. Eugene. "Marketing Research and the Aged Consumer: The Need for a New Perspective ." Vol. 2, No. 1: 242-248.

Klippel, R. Eugene and John F. Monoky , Jr. "A Potential Segmentation Variable for Marketers: Relative Occupational Class Income." Vol. 2, No. 2: 351-356.

Konopa, L.J. and N.L. Enrick. "Coping With Sales Decay." Vol. 3, No. 3: 265-271.

Laczniak, Gene R. and Donald A. Michie . "The Social Disorder of the Broadened Concept of Marketing." Vol. 7, No. 3: 214-231.

_" Broadened Marketing and Social Order: A Reply" Vol. 7, No. 3: 239-241.

Lamb, Charles W. and James U. McNeal. "An Empirical Analysis of the Relationships Among Marketing Journals, Professors and Administrators." Vol. 5, No. 4: 349-361.

Lamb, Jr., Charles W. , Barbara A. Pletcher , and William Pride. "Should the Competing Brand Be Illustrated in a Comparative Advertisement?" Vol. 6, No. 3: 176-186.

Lamb, Jr., Charles W.. and Mary Ann Stutts . "The Impact of Corrective Advertising upon Consumers' Attitudes, Beliefs, and Behavior." Vol. 7, No. 4: 307-315.

Lampert, Shlomo I. and Larry J. Rosenberg . "Word of Mouth Activity as Information Search: A Reappraisal." Vol. 3, No. 4: 337-354.

Lancioni, Richard A. "A Brief Note on the History of Fashion." Vol. 1, No. 2: 128-131.*

Landon, E. Laird , Jr. "The Invisible Backhand or the 'New Marketing Concept' Must be Turning Adam Smith in His Grave." Vol. 1, No. 2: 132-137.*

Lane, George S. and Gayne L. Watson . "A Canadian Replication of Mason Laire's 'Shopping List' Study." Vol. 3, No. 1: 48-59.

LaPlaca, Peter J. "Unit Pricing: A Microeconomic Experimental Investigation." Vol. 4, No. 2: 504-519.

Leet, Don R. and John A. Shaw. "The Consequences of Public and Private Research and Development . " Vol. 1, No. 2: 138-147.*

Lepisto, Lawrence R. and William J. Hannaford . "Purchase Constraint Analysis: An Alternative Perspective for Marketers." Vol. 8, No. 1: 12-25.

Lessig, V. Parker and Thomas P. Copley . "Consumer Beliefs, Attitudes, and Brand Preferences ." Vol. 2, No. 2: 357-366.

Lessig, V. Parker and Beverlee B. Anderson . "Do Different Consumers Operate under the Same Preference Model?" Vol. 4, No. 1: 429-439.

Levy, Sidney J. and Philip Kotler. "Toward a Broader Concept of Marketing's Role in Social Order (A Rejoinder)." Vol. 7, No. 3: 232-238.

Lill, David J. "The Development of a Standardized Student Evaluation Form." Vol. 7, No. 3: 242-254.

Locander, William B. and Richard W. Scamell . "A Conceptual Approach to Planning New Product Introductions in Sets" Vol. 3, No. 4: 355-368.

Lonial, Subhash C. and Stuart Van Auken . "Retail Store Visitation and the Cost-Value Hypothesis: An application of the Aid Algorithm." Vol. 6, No. 3: 187-194.

Lusch, Robert F. "An Empirical Examination of the Dimensionality of Power in a Channel of Distribution." Vol. 5, No. 4: 362-369.

Maile, C.A. and A.H. Kizilbash. "A Communications Model for Marketing Decisions." Vol. 5, No. 1: 48-56.

_" Preliminary Tests of a Marketing Communications Model." Vol. 6, No. 4: 325-335.

Malaga, Stanley. "The Fine Art of Reading and Avoiding Income Taxes." Vol. 1, No. 1: 34-42.*

Markin, Rom J. "The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior." Vol. 7, No. 4: 316-334.

Martin Jr., Claude R. "The Theory of Double Jeopardy." Vol. 1, No. 2: 148-155.*

Martin, Warren S. and Fred D. Reynolds . "On The Usefulness of Q-Methodology for Consumer Segmentation." Vol. 4, No. 1: 440-445.

Martin Jr., Claude R. and Roger L. Wright . "Profit Oriented and Decision Time Market Segmentation ." Vol. 5, No. 2: 134-146.

Marton, Katherine and Karen A. Berkman . "A Systems Approach for the Generation of New Product Ideas." Vol. 4, No. 2: 520-526.

Matthews, H. Lee and David T. Wilson . "Industrial Marketings New Challenge: The Computerized Buyer." Vol. 2, No. 2: 367-373.

McDougall, Gordon H.G. and Joseph N. Fry. "Source and Message Content Credibility in Retail Advertisements ." Vol. 3, No. 1: 60-68.

McNeal, James U. "Children as Consumers: A Review." Vol. 7, No. 4: 346-349.

McNeal, James U. and Charles W. Lamb , Jr. "Marketing Orientation in the Nonprofit Sector: The Case of Hospitals." Vol. 8, No. 1: 26-32.

Morgan, Fred W. Jr. "An Analysis of Buying Behavior." Vol. 6, No. 1: 12-24.

_" Students in Marketing Research: Surrogates Vs. Role-Players." Vol. 7, No. 3: 255-264.

Murphy, Patrick E. , Gene R. Laczniak and Robert F. Lusch . "Ethical Guides for Business and Social Marketing ." Vol. 6, No. 3: 195-205.

Myers, Buddy L. and N.L. Enrick. "Classical Error Pairs and the Bayesian Prior." Vol. 1, No. 1: 43-51.*

Myers, Buddy L. , N.L. Enrick , and A.J. Melcher. "Strategy in Research Design and Hypothesis Testing." Vol. 2, No. 1: 249-261.

Narayana, Chem I. "Market Behavior Towards Brand Choice—Multidimensional Scaling Approach." Vol. 5, No. 3:221-228.

Narayana, Chem L. and James F. Norrell . "Evaluation of Quality Factors in Marketing Experiments." Vol. 4, No. 3: 599-607.

Nebenzahl, Israel D. "Empirical Research in Selective Communications." Vol. 5, No. 1: 57-74.

Neidell, Lester A. and Richard D. Teach . "Measuring Bank Images: A Comparison of Two Approaches." Vol. 2, No. 2: 374-390.

Newman, Joseph W. and Richard A. Werbel . "Automatic Brand Loyalty." Vol. 2, No. 4: 593-601.

Nielsen, Richard P. , Charles McQueen , and Angela B. Nielsen . "Performing Arts Audience Segments." Vol. 2, No. 4: 602-609.

O'Brien, Terrence V. "Information Handling in Consumer Decisions." Vol. 5, No. 3: 229-232.

O'Brien, Terrence V. and Humberto Tapia Sanchez. "Consumer Motivation: A Developmental Self Concept Approach." Vol. 4, No. 3: 608-616.

Oppenheim, Rosa. "Forecasting via the Box-Jenkins Method." Vol. 6, No. 3: 206-221.

Page, Albert L. "A Test of the Share/Price Market Planning Relationship in One Retail Environmental" Vol. 7, No. 1: 25-39.

Paksoy, Christie H. "Life-Style Analysis of Major Bank Credit Card Users." Vol. 7, No. 1: 40-47.

Palumbo, Frederick A. "Are Bank Marketing Information Systems Relevant?" Vol. I, No. 1: 53-58. *

Permut, Steven Eli. "Decsion-Making of the Multinational Executive: A Research Paradigm, Part 1." Vol. 2, No. 3: 508-522.

Permut, Steven Eli and James E. Haefner . "Exploring Deception and Puffery in Television Advertising." Vol. 1, No. 2: 156-166.*

Peterson, Robin T. and Charles H. Gross . "What Effect from a Single Advertisement?" Vol. 6, No. 3: 222-227.

_:" A Study of the Appropriateness of Various Means of Meeting Objections by Sales Representatives." Vol. 8, No. 2: 92-99.

Prasad, V. Kanti. "Evoked Set Size—Personality and Mediating Variables." Vol. 3, No. 3: 272-279.

Pressley, Milton M. "Care Needed When Selecting Response Inducements in Mail Surveys of Commercial Populations. " Vol. 6, No. 4: 336-343.

Pride, William M. "Marketing Decision-Making Through Computer Cartography." Vol. 5, No. 4: 370-379.

Pruden, Henry O. and Jean-Paul Leonardi . "Instability and Consumer Alienation in France ." Vol. 4, No. 4: 707-721.

Pruden, Henry O. , F. Kelly Shruptine and Douglas S. Longman . "A Measure of Alienation from the Marketplace ." Vol. 2, No. 4: 610-619.

Rao, C.P. "Consumer Ecological Concern and Adaptive Behavior. " Vol. 2, No. 1: 262-277.

_" An Assessment of 'Political Congeniality' Factor in International Business Transactions." Vol. 7, No. 1: 48-60.

Rao, Tanniru R. "Validation of Stochastic Models: Some Perspectives." Vol. 3, No. 2: 192-199.

Reinmuth, James E. "Forecasting the Impact of a New Product Introduction." Vol. 2, No. 2: 391-400.

Bender, Barry and Thomas S. O'Connor . "The Influence of Price, Store Name, and Brand Name on Perception of Product Quality." Vol. 4, No. 4: 722-730.

Rissman, George. "Strategies for Sales Force Management." Vol. 3, No. 4: 369-382.

Robin, Donald P. "A Useful Scope for Marketing. " Vol. 6, No. 3: 228-238.

Robin, Donald P. and Louis M. Capella . "Attitudes of Advertising Executives toward the Consumer Behavior Course." Vol. 7, No. 4: 404-413.

Roering, Kenneth J. and Carl E. Block. "Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search." Vol. 4, No. 4: 731-741.

Rosenbloom, Bert. "Distance and Number of Retail Stores: Land Area as a Proxy for Distance ." Vol. 3, No. 2: 200-204.

_" Using Physical Distribution Strategy for Better Channel Management." Vol. 7, No. 1: 61-70.

Rubin, Donald S. "Franchising: A Marketing System to Improve Inner City Conditions." Vol. 2, No. 1: 278-289.

_" Children's Responses to TV Advertising: Product Versus Premium Orientation ." Vol. 4, No. 4: 742-752.

Ryans Jr., John K. , Willem Van't Spijker and J. Lawrence Bergin . "Marketing Theory: A Current Status Report." Vol. 2, No. 4: 620-628.

Saegert, Joel and Robert J. Hoover . "Sales Managers and Sales Force Feedback: Information Left in Pipelines." Vol. 8, No. 1: 33-39.

Samiee, Saeed. "Elements of Marketing Strategy: How Important Are They from the Executive Viewpoint?" Vol. 8, No. 1: 40-40.

Samli, A. Coskun , Enid F. Tozier and Doris Yvette Harps . "Social Class Differences in the Apparel Behavior of Single, Professional Black Women." Vol. 6, No. 1: 25-38.

_" Social Class Differences in the Store Selection Process of Single Black Professional Women. " Vol. 8, No. 2: 138-151.

Sanchez, Peter M. "The Unequal Group Size Problem in Discriminant Analysis." Vol. 2, No. 4: 629-633.

Sands, Saul "Can You Standardize International Marketing Strategy?" Vol. 7, No. 2: 108-116.

Sands, Saul and Kenneth M. Warwick . "Pooled Marketing: The Challenge and the Opportunity ." Vol. 4, No. 2: 527-538.

Schewe, Charles D. "Marketing Information Systems—The Problem of System Usage. " Vol. 2, No. 1: 290-298.

Schiffman, Leon G. , Stephanie Schus , and Leon Winer. "Risk Perception as a Determinant of In-Home Consumption ." Vol. 4, No. 4: 753-763.

Schlissel, Martin R. "Effective Promotional Strategy through Decentralization." Vol. 1, No. 1: 49-75. *

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