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Book Reviews : MARKETING by Walter B. Wentz (St. Paul: West Publishing Company,1979. 639 pp. $16.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1980

Book Reviews : MARKETING by Walter B. Wentz (St. Paul: West Publishing Company,1979. 639 pp. $16.95)

Volume 8, Issue 3

https://doi.org/10.1177/009207038000800319

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