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Book Reviews : INTRODUCTION TO MARKETING RESEARCH by David Aaker and George Day (New York: John Wiley & Sons,1980. 628 pp.,$20.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1980

Book Reviews : INTRODUCTION TO MARKETING RESEARCH by David Aaker and George Day (New York: John Wiley & Sons,1980. 628 pp.,$20.95)

Volume 8, Issue 3

https://doi.org/10.1177/009207038000800313

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References

Boyd, H.W. , R. Westfall & S. Stasch , Marketing Research: Text and Cases Homewood: Richard Irwin, 1977.

Lehman, Donald , Market Research and Analysis, Homewood: Richard Irwin, 1979.

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