Book Reviews : CONTEMPORARY ISSUES IN MARKETING CHANNELS by Robert F. Lusch and Paul H. Zinszer (Norman,Oklahoma: University of Oklahoma Press,1979,187 pp.,$6.95)
Restricted accessReview articleFirst published online June, 1980
Book Reviews : CONTEMPORARY ISSUES IN MARKETING CHANNELS by Robert F. Lusch and Paul H. Zinszer (Norman,Oklahoma: University of Oklahoma Press,1979,187 pp.,$6.95)