Anderson, T.W., and Goodman, L.A. (1957), "Statistical Inference About Markov Chains," Annals of Mathematical Statistics, Vol. XXVIII, pp. 89-109.
2.
Kesavan, R., and Srinivasan, V., (1976), "Bias in Binary Models of Brand Choice," in Kenneth Bernhardt, Ed., Marketing: 1776 —1976 and Beyond, Proceedings of the 1976 Educators Conference of the American Marketing Association, pp. 115-119.
3.
Lapin, L.L. (1973), Statistics for Modern Business Decisions, Harcourt Brace Jovanovich, Inc.
4.
Lieberman, G., and Owen, D. (1961), Tables of Hypergeometric Distribution, Stanford University Press.
5.
Massay, W.F., Montgomery, D.B., and Morrison, D.G. (1970), Stochastic Models of Buying Behavior, Cambridge, Mass.: M.I.T. Press.
