Boyd, H.W., Jr., R. Westfall, and S.F. Stasch.Marketing Research: Text and Cases. Homewood, Ill.: Richard D. Irwin, 1977.
2.
Cox, E.P., Ill, W.T. Anderson, and D. Fulcher. "Reappraising Mail Survey Response Rates," Journal of Marketing Research, 11 (November 1974), 413-17.
3.
Erdos, P.L.Professional Mail Surveys. New York: McGraw-Hill, 1970.
4.
Etzel, M.J. and B.J. Walker. "Effects of Alternative Follow-Up Procedures on Mail Survey Response Rates," Journal of Applied Psychology , 59 (April 1974), 219-21.
5.
Ferris, A.L. "A Note on Stimulating Response to Questionnaires ," American Sociological Review, 16 (April 1951), 247-9.
6.
Gullahom, J.T. and J.F. Gullahom. "Increasing Returns from Non-respondents ," Public Opinion Quarterly, 23 (Spring 1959), 119-21.
7.
Hammond, E.C. "Inhalation in Relation to Type and Amount of Smoking," American Statistical Association Journal, 54 (March 1959), 35-51.
8.
Harris, James R. and Hugh J. Guffey, Jr. "Questionnaire Returns: Stamps Versus Business Reply Envelopes Revisited," Journal of Marketing Research, 15 (May 1978),290-3.
9.
Kanuk, L. and C. Berenson. "Mail Surveys and Response Rates: A Literature Review," Journal of Marketing Research, 12 (November 1975), 440-53.
10.
Kerlinger, F.N.Foundations of Behavioral Research. New York: Holt, Rinehart, and Winston, 1964.
11.
Kimball, A.E. "Increasing the Rate of Return in Mail Surveys ," Journal of Marketing, 25 (October 1961), 63-4.
12.
Linksy, A.S. "Stimulating Responses to Mailed Questionnaires: A Review," Public Opinion Quarterly, 21 (Spring 1975), 84-101.
13.
Robinson, R.A. and P. Agism. "Making Mail Surveys More Reliable," Journal of Marketing, 15 (April 1951), 415-24.
14.
Veiga, J.F. "Getting the Mail Questionnaire Returned: Some Practical Research Considerations," Journal of Applied Psychology , 59 (April 1974) 219-28.
15.
Watson, J.J. "Improving Response Rate in Mail Research," Journal of Advertising Research, 5 (June 1965), 45-50.
16.
Zaltman, G. and P.C. Burger.Marketing Research: Fundamentals and Dynamics. Hinsdale, Ill.: Dryden Press, 1975 .