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Book Reviews : MACRO MARKETING,Second Edition by Reed Moyer and Michael D. Hutt (New York: John Wiley,1978.,201 pp.,$7.50)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1980

Book Reviews : MACRO MARKETING,Second Edition by Reed Moyer and Michael D. Hutt (New York: John Wiley,1978.,201 pp.,$7.50)

Volume 8, Issue 2

https://doi.org/10.1177/009207038000800218

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