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Book Reviews : SMALL BUSINESS MANAGEMENT by H.N. Broom and Justin G. Longenecker (Cincinnati: South-Western Publishing,1979,520 pp.,$14.25)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1980

Book Reviews : SMALL BUSINESS MANAGEMENT by H.N. Broom and Justin G. Longenecker (Cincinnati: South-Western Publishing,1979,520 pp.,$14.25)

Volume 8, Issue 2

https://doi.org/10.1177/009207038000800209

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