Black Ethnicity and Innovative Communication

Akers, Fred C. , "Negro and White Automobile Buying Behavior," Journal of Marketing Research, Vol. 5, [August 1968], pp. 283-290.

Alexis, Marcus , "Some Negro-White Differences in Consumption," American Journal of Economics and Sociology, Vol. 21, [Jan. 1962].

Alexis, Marcus , "The Efects of Race and Retail Structure on Consumer Behavior and Market Performance" in Jagdish N. Sheth and Peter L. Wright , [Eds.]. Marketing Analysis for Social Problems, Urbana, Ill: College of Commerce and Business Administration, [1974], pp. 207-40.

Andreason, Alan R.. Inner City Business: Case Study of Buffalo, New York, New York: Prager Publishers, Inc., 1971.

Andreason, Alan R. , "The Ghetto Marketing. Life Cycle: A Case of Under-Achievement", Journal of Marketing Research, Vol. XV, [February, 1978], pp. 20-28.

-----, " Consumerism in the Inner City," Paper Presented to the Brookings Institution Conference on Consumerism, Rochester, New York, [June 1, 1972a].

-----, " Towards A Model of Inner City Business Dynamics," Working Paper, School of Management, State University of New York at Buffalo, [1972b].

-----, " The Disadvaniaged Consumer," New York: The Free Press, 1963.

-----, " The Merchants of Harlem," Beverly Hills: Sage Publications, Inc., 1973.

-----, " Consumers in Trouble," New York: The Free Press, 1974.

Atlanta Regional Commission , 1976 Population and Housing, 100 Peachtree Street, N.W., Atlanta, Georgia, [August 1976], pp. 8-9.

Barth, Fredrick , Ethnic Groups and Boundaries, [Little, Brown & Company , Boston, 1976].

Bauer, Raymond and Scott M. Cunningham , Studies in the Negro Market, Marketing Science Institute, Cambridge, Mass., 1970.

Baumgarten, Steven , "The Innovative Communicator in the Diffusion Process," Journal of Marketing Research, 12, [February 1951], 12-18.

Blauner, Robert , Racial Repression in America, [New York: Harper & Row, Inc., 1972], p. 124.

Caplovitz, David , The Poor Pay More, New York: The Free Press, [1963].

Davidson, Andrew, R. , "The Etic-Emic Dilemma: Can Methodology Provide A Solution in the Absence of Theory?" in Y. H. Poortinga [Ed.], Basic Problems in Cross-Cultural Psychology, Amsterdam: Swets & Zeitlinger, [ 1977], pp. 49-54.

Dixon, Donald F. and Daniel J. McLaughlin , Jr., "Shopping Behavior, Expenditure Patterns, and Inner City Food Prices,"Journal of Marketing Research , [Vol. 8], [February 1971], pp. 960-999.

Feldman, Laurence P. and Alvin D. Star , "Racial Factors in Shopping Behavior," A New Measure of Responsibility for Marketing, Keith Cox and Ben Enix [Eds.], American Marketing Association , Chicago, [1968], pp. 216-226.

Gensch, Dennis H. and Richard Staelin , "The Appeal of Buying Black," Journal of Marketing Research, 9 [May 1972].

Glazer, Nathan and Daniel P. Moynihan , [Eds.], Ethnicity: Theory and Experience, Harvard University Press, Cambridge, Mass., [ 1975], pp. 3-4.

Gordon, Milton, M. , "Toward A General Theory of Racial and Ethnic Group Relations", in Nathan Glazer and Daniel P. Moyniham [Eds.], Ethnicity: Theory and Experience , [Cambridge, Mass, Harvard University Press, 1975], pp. 84-110.

Hiebert, Paul G. , Cultural Anthropology, J. Lippincott, Comp., Philadelphia, [1976], pp. 276-277.

Hiltz, S. Roxanne , "Black and White in the Consumer Financial System," American Journal of Sociology, 76, [May 1971], pp. 987-98.

Hirschman, Elizabeth C. and William O. Adcock , "An Investigation of Innovative Communicators, Opinion Laeders and Innovators for Men's Fashion Apparel," Advances in Consumer Research, Vol. V, H. Keith Hunt [Ed.]. Association for Consumer Research, 1977,303-313.

Horowitz, Donald L. , "Ethnic Identity", in Nathan Glazer and Daniel P. Moynihan [Eds.], Ethnicity: Theory and Experience [Cambridge, Mass., Harvard University Press, 1975], pp. 111-140.

Killian, Lewis M. , "Southerners: Rich, Poor, White, Black" in Peter I. Rose [Ed.], The Study of Society, [ New York: Random House, 1977], pp. 564-577.

Kilson, Martin , "Blacks and Neo-Ethnicity in American Political Life," in Nathan Glazer and Daniel P. Moynihan [Eds.], Ethnicity: Theory and Experience [Cambridge, Mass., Harvard University Press , 1975], pp. 236-266.

Myers, James H. and Thomas S. Robertson , "Dimensions of Opinion Leadership," Journal of Marketing Research, Vol., 9, [February 1972], pp. 41-46.

Petrof, John V. , "Attitudes of the Urban Poor Toward Their Neighborhood Supermarkets ," Journal of Retailing, [Vol. 47], [Spring 1971], pp. 3-17.

Plog, Fred and Daniel G. Bates , Cultural Anthropology, [ New York: Alfred A Knopf, 1976], p. 206.

Reynolds, Fred D. and William R. Darden , "Predicting Opinion Leadership for Women's Clothing Fashions," Proceedings of the Fall Conference, American Marketing Association, Chicago, [1972], pp. 434-438.

Rogers, Everett M. and Floyd Shoemaker , Communication of Innovations [ 1975].

Solomon, Paul J. , Ronald F. Bush and Joseph F. Hair , Jr., "White and Black Consumer Sales Response to Black Models," Journal of Marketing Research, Vol. 13, [November 1976], pp. 431-434.

Stafford, James , Keith Cox and James Higginbottom , "Some Consumption Pattern Differences Between Urban Whites and Negroes," Social Science Quarterly, [December 1968], pp. 619-630.

Sturdivant, Frederick D. , [Ed. ], The Ghetto Market Place, New York: The Free Press, [1969].

----, " Subculture Theory: Poverty, Minorities and Marketing," in Scott Ward and Thomas S. Robertson , [Eds.8, Consumer Behavior: Theoretical Sources , Englewood Cliffs, New Jersey: Prentice Hall, Inc., [1973], pp. 469-520.

Van Raaij, Fred , "Cross-Cultural Research Methodology as A Case of Construct Validity" , in H. Keith Hunt [Ed.] Advances in Consumer Research [Vol. V], Association for Consumer Research, [1978], pp. 693-701.

Zikmund, William G. , "A Taxonomy of Black Shopping Behavior," Journal of Retailing, [Spring 1977], pp. 61-72.