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Increasing the Efficiency of the Retailer's Image Study

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online January, 1980

Increasing the Efficiency of the Retailer's Image Study

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Volume 8, Issue 1

https://doi.org/10.1177/009207038000800107

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References

Hughes, David G. 1975. "Upgrading the Semantic Differential," Journal of the Market Research Society, Vol. 17 (January) 41-44.

Kelly, Robert F. and Stephenson, Ronald 1967. "The Semantic Differential: An Information Source for Designing Retail Patronage Appeals," Journal of Marketing, Vol. 31 (October) 43-47.

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