Abstract
Get full access to this article
View all access options for this article.
References
1.
Kotler, Philip.
1975 . Marketing for Nonprofit Organizations . Englewood Cliffs, N.J. : Prentice-Hall, Inc .
2.
McNeal, James U.
1969 . Consumer Satisfaction: The Measure of Marketing Effectiveness . MSU Business Topics
17 (Summer) 31 -35 .
3.Should We Market Health Care ? Hospitals
51 (June), 1977 .
4.
Smith, Robert B.
1977 . Patient Opinions Help Place Hospital Services in Perspective . Hospitals
51 (August) 65 -68 .