The Client as Consumer: Marketing the Law,Clinic-Style

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References

John R. Bates and Van O'Steen v. State Bar of Arizona, 53 L. Ed. 2d 810 (1977).

Money, September 1978, p. 5.

Steven Y. Roberts , "A New Breed of Lawyers Born of Advertising ," New York Times, November 11, 1978, p. 26.

James Porter , "Deregulation of Professional Advertising: An Empirical Analysis of Marketplace Effects in the Legal Profession," in Douglas K. Hawes and Robert D. Tamilia (Eds.) Developments in Marketing Science, Vol. 1, Proceedings of the Second Annual Conference of the Academy of Marketing Science, Chicago , May 7-20, 1978, pp. 1-5.

Timothy J. Muris and Fred S. McChesney , "Advertising and the Price and Quality of Legal Services: The Case for Legal Clinics," American Bar Foundation Research Journal, Winter 1979, Number 1.

Daniel B. Moscovitz , "The Great Ad Venture," Juris Doctor, September 1977, pp. 15-25.

Christopher Gilson , Linda C. Cawley and William R. Schmidt III, How to Market Your Law Practice (Germantown, Md.: Aspen, 1979), pp. 11-12.

See, for example, "Paying Less for a Lawyer," Consumer Reports, September 1979, pp. 522-525 and Joel Makower , "How to Buy a Lawyer," The Washingtonian, November 1978.