Howard, J.A., and J.N. Sheth (1969) The Theory of Buyer Behavior, Wiley & Sons.
2.
Jacoby, J. (1975), "Consumer Psychology as a Social Psychological Sphere of Action," American Psychologist, 30, October, 977-987.
3.
Sheth, J.N. (1967) "A Review of Buyer Behavior," Management Science, 13, B718-B756.
4.
Sheth, J.N. (1972), "The Future of Buyer Behavior Theory," in Proceedings of the Third Annual Conference, Association for Consumer Research, 562-575.
5.
Sheth, J.N. (1976) "Howard's Contributions to Marketing: Some Thoughts ," in A. Andreasen and S. Sudman (eds.) Public Policy and Marketing Thought, Proceedings of the Ninth P. D. Converse Symposium, American Marketing Association, 17-26.
