Book Reviews : BEHAVIORAL MODELS FOR MARKET ANALYSIS;FOUNDATIONS FOR MARKETING ACTION by F. M. Nicosia and Yoram Wind (Hindsdale,Ill: The Dryden Press,December 1977. 194 pp. $10.00)
Restricted accessReview articleFirst published online June, 1979
Book Reviews : BEHAVIORAL MODELS FOR MARKET ANALYSIS;FOUNDATIONS FOR MARKETING ACTION by F. M. Nicosia and Yoram Wind (Hindsdale,Ill: The Dryden Press,December 1977. 194 pp. $10.00)