The Effects of A Monetary Incentive and The Ethnicity of The Sponsor's Signature on The Rate and Quality of Response to A Mail Survey

Abstract

Get full access to this article

View all access options for this article.

References

Armstrong, J. 1975."Monetary Incentives in Mail Surveys." Public Opinion Quarterly 39: 111-116.

Friedman, H.H. , and L. Goldstein. 1975. "Effects of Ethnicity of Signature on the Rate and Content of a Mail Questionnaire." Journal of Applied Psychology 60: 770-771.

Kanuk, L. and C. Berenson. 1975. "Mail Surveys and Response Rates: A Literature Review." Journal of Marketing Research 12: 440-453.

Linsky, A.S. 1975. "Stimulating Responses to Mailed Questionnaires: A Review ." Public Opinion Quarterly 39: 82-101.

Warner, L.G. and M.L. DeFleur. 1957, "Attitudes as an International Concept: Social Constraint and Social Distance as Intervening Variables Between attitudes and Actions." American Sociological Review 34: 153-169.

Whitmore, W.J. 1976."Mail Survey Premiums and Response Bias." Journal of Marketing Research 13: 46-50.