Abstract
Get full access to this article
View all access options for this article.
References
1.
Guss, Leonard M.
"The Care and Feeding of Marketing Consultants ," Journal of Marketing,
30 (July 1966 ), 6 -8 .
2.
Rostow, James P.
"Should Professors Consult? " MBA Magazine , 8 (December 1974 ), 30 -34 .