Articles in the Journal of Academy of Marketing Science Back Issues *Asterisk indicates volume is no longer available, but is on microfilm.
2.
Albaum, Gerald, Roger Best and Del I. Hawkins, "The Marketing of Hamburger Buns: An Improved Model for Prediction ." Vol. 3, No. 3: 223-231.
3.
Anderson, Robert P., Thomas E. Barry and Barry P. Johnson . "Return on Advertising: Another Approach." Vol. 3, No. 4: 383-395.
4.
Anderson, W. Thomas and Mark I. Alpert. "Subject-Anticipated Versus Experimentally-Derived Measures of Influence: Advertising Implications." Vol. 3, No. 2: 119-128.
5.
Anderson, Robert and R. Eugene Klippel . "How Effective Are Public Policy Decisions? The Need for a General Evaluation Model." Vol. 4, No. 3: 554-565.
6.
Assael, Henry. "Product Classification and the Theory of Consumer Behavior." Vol. 2, No. 4: 539-552.
7.
Ayal, Igal. "Trial and Repeat Buying—The Case for Separate Consideration ." Vol. 2, No. 3: 413-431.
8.
Bagozzi, Richard P. "Social Exchange in Marketing." Vol. 3, No. 4: 314-327.
9.
_ " Is All Social Exchange Marketing? A reply." Vol. 5, No. 4: 315-326.
10.
Banting, Peter M. and Randolph E. Ross . "The Marketing Mix: A Canadian Perspective." Vol.1, No. 1: 1-11.*,
Banville, Guy R. and Barbara Pletcher . "The Product Elimination Function. "Vol. 2, No. 3: 432-446.
13.
Bearden, William O., Arch G. Woodside and James M. Klapper . "Situational and Brand Attitude Models of Consumer Choice Bheavior." Vol. 4, No. 3: 566-576.
14.
Becherer, Richard C., Lawrence M. Richard and James B. Wiley. "Predicting Market Behavior: Are Psychographics Really Better?" Vol 5, No. 2: 75-84.
15.
Bender, James F. "Marketing Challenges to Monetary Inflation—A Trip in Forensic Economics." Vol. 1, No. 1: 64-74.*
16.
Berkman, Harold W. "Corporate Ethics: Who Cares?" Vol. 5, No. 3: 154-167.
17.
Berkman, Harold W. and Christopher C. Gilson. "Consumer Life Styles and Market Segmentation ." Vol. 2, No. 1: 189-200.
18.
_ " Social Class and Consumer Behavior: A Review for the 70's." Vol. 4, No. 3: 644-657.
19.
Binkert, Christopher C., James A. Brunner and Jack L. Simonetti . "The Use of Life Style Segmentation to Determine if CATV Subscribers Are Really Different." Vol. 3, No. 2: 129-136.
20.
Blankenship, A.B. "Guidelines for a Telephone Group Interview." Vol. 5, No. 11:8.
21.
Blankenship, A.B. and R.F. Barker. "Selecting Research Firms from Which to Get Proposals." Vol. 1, No. 2: 81-89.*
22.
Bonfield, E.H. and John E. Robbins . "A Method for Selecting High Payoff Marketing Strategies for Attracting Noncustomer Product Purchasers." Vol. 5, No. 2: 85-93.
23.
Boone, Louis E., James C. Johnson and George P. Ferry . "Trading Stamps: Their Role in Today's Marketplace ." Vol. 6, No. 2: 70-76.
24.
Britt, Steuart Henderson and Janice Diane Gordon . "Congressional Acts That Affect Your Marketing Decisions." Vol. 2, No. 1: 201-212.
25.
Brown, J. Randall. "Error Analysis of Some Normal Approximations to the Chi-Square Distribution ." Vol. 2, No. 3: 447-454.
26.
Brown, Thomas L. and James W. Gentry . "Analysis of Risk and Risk-Reduction Strategies-A Multiple Product Case." Vol. 3, No. 2: 148-160.
27.
Brown, Stephen W., Adel I. El-Ansary and Nancy Darsey. "The Portrayal of Women in Advertising: An Overlooked Area of Societal Marketing." Vol. 4,No. 3: 557-583.
28.
Bushman, F. Anthony. "What Are the Qualities of a Good Marketing Article?" Vol. 6, No. 3: 151-156.
29.
Calabro, Natalie, "Bayesian Theory in the Evaluation of New Product Ideas." Vol. 1, No. 1: 12-24.*
30.
Carlson, Rodger, E. "The Marketing of Hamburger Buns." Vol. 2, No. 2: 309-315.
31.
Choudhury, Pravat K. "Social Responsibility-An Alternate Strategy of Marketing." Vol. 2, No. 1:213-222.
32.
Connelly, Francis J. and George Diagnault . "The Life Cycle Concept as a Long Term Forecasting Model." Vol. 2, No. 3: 455-464.
33.
Connole, Robert J., James D. Benson and Inder P. Khera. "Cognitive Dissonance Among Innovators." Vol. 5, No. 1: 9-20
34.
Cox, John C. and D. Wayne Norvell . "The Marketing Concept in Perspective." Vol. 2, No. 1: 223-229.
35.
John L. Crompton and Sharon Bonk. "An Empirical Investigation of the Appropriateness of the Product Life Cycle to Municipal Libraries." Vol. 6, No. 2: 77-90.
36.
Czepiel, John A. and Larry J. Rosenberg . "Consumer Satisfaction: Concept and Measurement . "Vol. 5, No. 4: 403-411.
37.
DeKorte, Marc. "Mail and Telephone Shopping: As a Function of Self-Confidence." Vol. 5, No. 4: 295-306.
38.
DeLozier, M. Wayne and Arch G. Woodside . "Pricing and Marketing Communications: The Noneconomic Factors." Vol. 4, No. 4: 814-824.
39.
Demirdjian, Zohrab S. "Marketing as a Pluralistic Discipline: The Forestalling of an Identity Crisis." Vol. 4, No. 4: 672-681.
40.
Douthit, James C. "The Use of Sales Quotas by Industrial Firms." Vol. 4, No. 2: 467-472.
41.
Dunn, M. James and Boyd M. Harnden . "Interface of Marketing and R&D Personnel in the Product Innovation Stream." Vol. 3, No. 1: 20-33.
42.
El-Ansary, Adel I. "Towards a Definition of Social and Societal Marketing." Vol. 2, No. 2: 316-321.
43.
" Societal Marketing: A Strategic View of the Marketing Mix in the 1970's." Vol. 2, No. 4: 553-566.
44.
Ellis, Dean S. and Laurence W. Jacobs . "Marketing Utilities A New Look." Vol. 5, No. 1: 21-26.
45.
Enis, Ben M. and Samuel V. Smith . "Is Purchasing Management to Buying as Marketing is to Selling?" Vol. 5, No. 1: 27-36.
46.
Enrick, Norbert L. "Qualitative Values into Quantitative Measures: Marketing Decision Applications." Vol. 1, No. 2: 90-108.*
47.
_ " Development of Models for Marketing Decisions." Vol. 2, No. 3: 465-477.
48.
_ " Developing a Cost-Effective Marketing Information System." Vol. 6, No. 3: 157-166.
49.
Enrick, Norbert L. and Buddy L. Meyers . "A Logic System for the Choice of Risk Levels in Hypothesis Testing." Vol. 4, No. 1: 396-406.
50.
Enrick, Norbert L. and James H. Macomber . "The Matrix Approach to Market Analysis." Vol. 5, No. 2: 94-105.
51.
Etgar, Michael, Arun K. Jain, and Manoj K. Agarwal . "Salesman-Customer Interaction: An Experimental Approach." Vol. 6, No. 1: 1-11.
52.
Ferrell, O.C. and Mary Zey-Ferrell . "Is All Social Exchange Marketing?" Vol. 5, No. 4: 307-314.
53.
Ferell, O.C. and Dean M. Krugman . "The Role of Consumers in the Public Policy Process." Vol. 6, No. 3: 167-175.
54.
Figliola, Carl L. and Stanley B. Klein . "The Government and the Market Place: An Evaluation of the FTC." Vol. 1, No. 2: 100-109.*
55.
Fitzsimmons, James A. and Vijay Mahajan. "Computer Assisted Purchasing" Vol. 4, No. 3: 584-591.
56.
Flaschner, Alan B., A. Edward Spitz, Catherine E. Rosen, Lane A. Gerber and Jack L. Simonetti . "Changing Attitudes and Behavior Toward Community Mental Health Centers." Vol. 5, No. 3: 168-179.
57.
Frey, George F. "New Areas of Marketing Opportunity." Vol. 1, No. 2: 25-33.*
58.
Futrell, Charles M. "Salesmen's Reward Systems: A Comparative Approach." Vol. 3, No. 4: 328-336.
Hannaford, William J. "Contractually Integrated Systems for the Marketing of Industrial Supplies ." Vol. 2, No. 4: 567-581.
70.
Hansen, Richard W. and Michael G. Harvey . "An Analysis of Inter-Unit Control in Channel Systems." Vol. 2, No. 1: 230-241.
71.
Hansen, Robert A., Terry Duetscher, and Eric N. Berkowitz . "Institutional Positioning: A Dynamic Concept for Retailing Strategy." Vol. 5, No. 3: 185-194.
72.
Harvey, Michael G. and Thomas E. Barry . "Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness." Vol. 4, No. 4: 682-693.
73.
Harvey, Michael G. and Roger Kerin. "Perspectives On Demarketing During The Energy Crisis." Vol. 5, No. 4: 327-337.
74.
Douglass K. Hawes, W. Wayne Talarzyk and Roger D. Blackwell . "Profiling Bank-Americard (Visa) and Master Charge Holders." Vol. 6, No. 2: 101-114.
75.
Hawkins, Del I. and Kenneth A. Coney ." Peer Group Influences on Children's Product Preferences." Vol. 2, No. 2: 322-331.
76.
_ " Advertising and Differentiated Sex Roles in Contemporary American Society ." Vol. 4, No. 1: 418-428.
77.
Hendon, Donald W. and William C. Hamilton , Jr. "Partner Interaction and Influence on Purchase Decision of Married. Engaged and "Going Steady" Couples." Vol. 5, No. 4: 338-348.
78.
Henry, William A. and E. Earl Burch. "Market Shares of Space in Marketing Journals." Vol. 4, No. 2: 473-483.
79.
Hermann, Peter and William B. Locander . "The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product." Vol. 5, No. 2: 113-125.
80.
Hise, Richard T. and Michael A. McGinnis . "Evaluating the Effects of Anonymous Respondents on Mail Survey Results." Vol. 4, No. 3: 592-598.
81.
Hise, Richard T. and Jan P. Muczyk. "The Effect of Interstate Highways on Driving Times and Regional Shopping Center Drawing Power." Vol. 5, No. 2: 126-133.
82.
Hise, Richard T., John K. Ryans, and Willem Van't Spijker . "Theory in Consumer Behavior: A Status Report ." Vol. 3, No. 2: 182-191.
83.
Holmes, John H. "Profitable Positioning for Retailers." Vol. 2, No. 2: 332-339.
84.
Holmes, John H. and Frank H. Bennett . "Are Costly Introductory Promotions Really Necessary ?" Vol. 5, No. 1: 41-47.
85.
Hornik, Jacob. "A Circumplex Model for the Behavioral Constructs towards Television Advertising." Vol. 4, No. 2: 484-503.
86.
Horton, Raymond L. "The Effects of Incorrect Specification of the Minkowski Metric: Some Analytical Results." Vol. 2, No. 3: 478-487.
87.
" The Effects of Incorrect Specification of the Minkowski Metric: A Simulation Experiment." Vol. 3, No. 3: 244-258.
88.
_ " The Structure of Perceived Risk: Some further Progress." Vol. 4, No. 4: 694-706.
89.
Houston, Franklin S. and James L. Davis. "Learning and Grade Expectations: A Study of Instructor Evaluations." Vol. 5, No. 3: 195-202.
90.
Hustad, Thomas P., Charles S. Mayer, and Thomas W. Whipple . "Consideration of Context Differences in Product Evaluation and Market Segmentation." Vol. 3, No. 1: 34-47.
91.
Ivy, Thomas T. and Louis E. Boone. "A Behavioral Science Approach to Effective Sales Presentations ." Vol. 4, No. 2: 456-466.
92.
Izraeli, Dov, Dafna N. Izraeli and Jehiel Zif. "Integrative Processes In Agricultural Marketing Channels ." Vol. 5, No. 3: 203-220.
93.
Jacobs, Laurence. W. "The Continuity Factor in Retail Store Display." Vol. 2, No. 2: 340-350.
94.
Johnson, Keith H. and Michael J. Etzel . "Notes on Estimating Expenditure Elasticities in Metropolitan Areas." Vol. 2, No. 3: 488-495.
95.
Johnson, Ross H. and Paul R. Winn. "Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees." Vol. 1, No. 2: 119-127.*
96.
Jolibert, Alain J.P. and Robert A. Peterson . "Casual Attributions of Product Failure: An Exploratory Investigation." Vol. 4, No. 1: 446-455.
97.
Kastens, Merritt L. "Food, Food Prices and Price/Earning Ratios." Vol. 3, No. 3: 259-264.
98.
Kerin, Roger and Michael J. Harvey . "Consumer Legislation: A Proactive or Reactive Response to Consumerism." Vol. 2, No. 4: 582-592.
99.
King, James R. "Market Forecasting with Binomial Plotting Graph Papers." Vol. 2, No. 3: 496-507.
100.
Klippel, R. Eugene. "Marketing Research and the Aged Consumer: The Need for a New Perspective ." Vol. 2, No. 1: 242-248.
101.
Klippel, R. Eugene and John F. Monoky, Jr. "A Potential Segmentation Variable for Marketers: Relative Occupational Class Income." Vol. 2, No. 2: 351-356.
102.
Konopa, L.J. and N.L. Enrick. "Coping With Sales Decay." Vol. 3, No. 3: 265-271.
103.
Lamb, Charles W. and James U. McNeal . "An Empirical Analysis of the Relationships Among Marketing Journals, Professors and Administrators." Vol. 5, No. 4: 349-361.
104.
Lamb, Charles W. Jr., Barbara A. Pletcher , and William Pride. "Should the Competing Brand Be Illustrated in a Comparative Advertisement?" Vol. 6, No. 3: 176-186.
105.
Lampert, Shlomo I. and Larry J. Rosenberg . "Word of Mouth Activity as Information Search: A Reappraisal." Vol. 3, No. 4: 337-354.
106.
Lancioni, Richard A. "A Brief Note on the History of Fashion." Vol. 1, No. 2: 128-131.*
107.
Landon, E. Laird. Jr. "The Invisible Backhand or the 'New Marketing Concept' Must be Turning Adam Smith in His Grave." Vol. 1, No. 2: 132-137.*
108.
Lane, George S. and Gayne L. Watson . "A Canadian Replication of Mason Laire's 'Shopping List' Study." Vol. 3, No. 1: 48-59.
109.
LaPlaca, Peter J. "Unit Pricing: A Microeconomic Experimental Investigation." Vol. 4, No. 2: 504-519.
110.
Leet, Don R. and John A. Shaw. "The Consequences of Public and Private Research and Development ." Vol. 1, No. 2: 138-147.*
111.
Lessig, V. Parker and Thomas P. Copley . "Consumer Beliefs, Attitudes, and Brand Preferences ." Vol. 2, No. 2: 357-366.
112.
Lessig, V. Parker and Beverlee B. Anderson . "Do Different Consumers Operate under the Same Preference Model?" Vol. 4, No. 1: 429-439.
113.
Locander, William B. and Richard W. Scamell . "A Conceptual Approach to Planning New Product Introductions in Sets." Vol. 3, No. 4: 355-368.
114.
Lonial, Subhash C. and Stuart Van Auken . "Retail Store Visitation and the Cost-Value Hypothesis: An Application of the Aid Algorithm." Vol. 6, No. 3: 187-194.
115.
Lusch, Robert F. "An Empirical Examination of the Dimensionality of Power in a Channel of Distribution." Vol. 5, No. 4: 362-369.
116.
Maile, C.A. and A.H. Kizilbash. "A Communications Model for Marketing Decisions." Vol. 5, No. 1: 48-56.
117.
Malaga, Stanley. "The Fine Art of Reading and Avoiding Income Taxes." Vol. 1, No. 1: 34-42.*
118.
Martin, Claude R. Jr. "The Theory of Double Jeopardy." Vol. 1, No. 2: 148-155.*
119.
Martin, Warren S. and Fred D. Reynolds . "On The Usefulness of Q-Methadology for Consumer Segmentation." Vol. 4, No. 1: 440-445.
120.
Martin, Claude, R. Jr. and Roger L. Wright . "Profit Oriented and Decision Time Market Segmentation ." Vol. 5, No. 2: 134-146.
121.
Marton, Katherine and Karen A. Berkman . "A Systems Approach for the Generation of New Product Ideas." Vol. 4, No. 2: 520-526.
122.
Matthews, H. Lee and David T. Wilson . "Industrial Marketings New Challenge: The Computerized Buyer." Vol. 2, No. 2: 367-373.
123.
McDougall, Gordon H.G. and Joseph N. Fry. "Source and Message Content Credibility in Retail Advertisements ." Vol. 3, No. 1: 60-68.
124.
Morgan. Fred W. Jr. "An Analysis of Buying Behavior." Vol. 6, No. 1: 12-24.
125.
Murphy, Patrick E., Gene R. Laczniak and Robert F. Lusch . "Ethical Guides for Business and Social Marketing ." Vol. 6, No. 3: 195-205.
126.
Myers, Buddy L. and N.L. Enrick. "Classical Error Pairs and the Bayesian Prior." Vol. 1, No. 1: 43-51.*
127.
Myers, Buddy L., N.L. Enrick, and A.J. Melcher. "Strategy in Research Design and Hypothesis Testing." Vol. 2, No. 1: 249-261.
128.
Narayana, Chem I. "Market Behavior Towards Brand Choice-Multidimensional Scaling Approach ." Vol. 5, No. 3: 221-228.
129.
Narayana, Chem L. and James F. Horrell "Evaluation of Quality Factors in Marketing Experiments ." Vol. 4, No. 3: 599-607.
130.
Nebenzahl, Israel D. "Empirical Research in Selective Communications." Vol. 5, No. 1: 57-74.
131.
Neidell, Lester A. and Richard D. Teach . "Measuring Bank Images: A Comparison of Two Approaches." Vol. 2, No. 2: 374-390.
132.
Newman, Joseph W. and Richard A. Werbel . "Automatic Brand Loyalty." Vol. 2, No. 4: 593-601.
133.
Nielsen, Richard P., Charles McQueen, and Angela B. Nielsen . "Performing Arts Audience Segments." Vol. 2, No. 4: 602-609.
134.
O'Brien, Terrence V. "Information Handling in Consumer Decisions." Vol. 5, No. 3: 229-232.
135.
O'Brien, Terrence V. and Humberto Tapia Sanchez. "Consumer Motivation: A Developmental Self Concept Approach." Vol. 4, No. 3: 608-616.
136.
Oppenheim, Rosa. "Forecasting via the Box-Jenkins Method." Vol. 6, No. 3: 206-221.
137.
Palumbo, Frederick A. "Are Bank Marketing Information Systems Relevant?" Vol. 1, No. 1: 52-58.*
138.
Permut, Steven Eli. "Decision-Making of the Multinational Executive: A Research Paradigm, Part 1." Vol. 2, No. 3: 508-522.
139.
Permut, Steven Eli and James E. Haefner . "Exploring Deception and Puffery in Television Advertising." Vol. 1, No. 2: 156-166.*
140.
Peterson, Robin T. and Charles H. Gross . "What Effect from a Single Advertisement?" Vol. 6, No. 3: 222-227.
141.
Prasad, V. Kanti. "Evoked Set Size-Personality and Mediating Variables." Vol. 3, No. 3: 272-279.
142.
Pride, William M. "Marketing Decision-Making Through Computer Cartography." Vol. 5, No. 4: 370-379.
143.
Pruden, Henry O. and Jean-Paul Leonardi . "Instability and Consumer Alienation in France ." Vol. 4, No. 4: 107-721.
144.
Pruden, Henry O., F. Kelly Shruptrine and Douglas S. Longman . "A Measure of Alienation from the Marketplace ." Vol. 2, No. 4: 610-619.
Rao, Tanniru R. "Validation of Stochastic Models: Some Perspectives." Vol. 3, No. 2: 192-199.
147.
Reinmuth, James E. "Forecasting the Impact of a New Product Introduction." Vol. 2, No. 2: 391-400.
148.
Bender, Barry and Thomas S. O'Connor . "The Influence of Price, Store Name, and Brand Name on Perception of Product Quality." Vol. 4, No. 4: 722-730.
149.
Rissman, George. "Strategies for Sales Force Management." Vol. 3, No. 4: 369-382.
150.
Robin, Donald P. "A Useful Scope for Marketing." Vol. 6, No. 3: 228-238.
151.
Roering, Kenneth J. and Carl E. Block. "Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search." Vol. 4, No. 4: 731-741.
152.
Rosenbloom, Bert. "Distance and Number of Retail Stores: Land Area as a Proxy for Distance ." Vol. 3, No. 2: 200-204.
153.
Rubin, Donald S. "Franchising: A Marketing System to Improve Inner City Conditions." Vol. 2, No. 1: 278-289.
154.
_ " Children's Responses to TV Advertising: Product Versus Premium Orientation ." Vol. 4, No. 4: 742-752.
155.
Ryans, John K. Jr., Willem Van't Spijker and J. Lawrence Bergin. "Marketing Theory: A Current Status Report ." Vol. 2, No. 4: 620-628.
156.
Samli, A. Coskun, Enid F. Tozier and Doris Yvette Harps . "Social Class Differences in the Apparel Behavior of Single, Professional Black Women." Vol. 6, No. 1: 25-38.
157.
Sanchez, Peter M. "The Unequal Group Size Problem in Discriminant Analysis." Vol. 2, No. 4: 629-633.
158.
Sands, Saul and Kenneth M. Warwick . "Pooled Marketing: The Challenge and the Opportunity ." Vol. 4, No. 2: 527-538.
159.
Schewe, Charles D. "Marketing Information Systems—The Problem of System Usage." Vol. 2, No. 1: 290-298.
160.
Schiffman, Leon G., Stephanie Schus, and Leon Winer. "Risk Perception as a Determinant of In-Home Consumption ." Vol. 4, No. 4: 753-763.
161.
Schlissel, Martin. R. "Effective Promotional Strategy Through Decentralization." Vol. 1, No. 1: 59-57.*
162.
Seaton, Bruce and Ronald H. Vogel . "An Attitudinal Evaluation of Health Care Facilities: A Determined Attribute and Segmentation Study." Vol. 6, No. 1: 39-51.
163.
Shama, Avraham. "The Marketing of Political Candidates." Vol. 4, No. 4: 764-777.
164.
Shanklin, William L. "Reflections on the Future of Marketing." Vol. 3, No. 2: 205-213.
165.
Sheinkopf, Kenneth G. "Marketing Political Candidates: Why All the Fuss?" Vol. 2, No. 2: 401-405.
166.
Sheth, Jagdish N. and Milan Smiljanic . "Advertising's Image-U.S. and Yugoslavia." Vol. 1, No. 2: 167-179.*
167.
Shuptrine, F. Kelly, Henry O. Pruden, and Douglas S. Longman . "Alienation from the Marketplace." Vol. 5, No. 3: 233-248.
168.
Simonetti, Jack L. "The Impact of Market Conditions on the Organizational Structure and Effectiveness of Firms Operating in Italy." Vol. 2, No. 4: 634-641.
169.
Smith, Alan F. and Eddie V. Easley . "Integrated Bayesian Decision: A Case." Vol. 2, No. 3: 523-533.
170.
Staples, William A. "Consumer Inputs to Public Policy Programs." Vol. 3, No. 3: 280-286.
171.
Stern, Bruce L. and Gregory M. Gazda . "Risky Shift: An Empirical Investigation and Implications for Industrial Buying Behavior and Marketing Management." Vol. 3, No. 3: 287-295.
172.
Stidsen, Bent. "Market Segmentation, Advertising, and the Concept of Communication Systems." Vol. 3, No. 1: 69-84.
173.
Swan, John E. and Robert A. Petersen . "Information Seeking on Competitors and Perception of Competition by Food Store Managers." Vol. 2, No. 1: 299-307.
174.
Swan, John E. and C.P. Rao. "The Critical Incident Technique: A Flexible Method for The Identification of Salient Prodect Attributes." Vol. 3, No. 3: 296-308.
175.
Sweitzer, Robert W. "Determinant Attribute Segmentation." Vol. 3, No. 1: 85-98.
176.
Tankersley, Clint B. "Attitude and Brand Loyalty: A Longitudinal Study of Multi-attribute Attitude Models and Intervening Variables." Vol. 5, No. 3: 249-262.
177.
Tankersley, Clint B. and David R. Lambert . "Social Character and the Structure of Behavioral Intention." Vol. 6, No. 1: 52-60.
178.
Teel, Jesse E., William O. Bearden and Richard M. Durand . "Psychographic Profiles of Media Usage Segments ." Vol. 5, No. 4: 380-389.
179.
Tesar, George. "Changing Marketing Opportunities in Eastern Europe and the Soviet Union." Vol. 5, No. 3: 263-269.
180.
Tesar, George, Gerald G. Udell and G.M. Naidu. "The Role of Marketing in the Introduction of Technologically New Products: The Case of the Electric Car." Vol. 2, No. 4: 642-650.
181.
Thumin, Fred J..Ray A. Craddick, and Allen G. Barclay . "A Study of the Meaning and Compatibility of a Proposed Corporate Name and Symbol." Vol. 2, No. 2: 406-412.
182.
Trombetta, Wm. L., Albert L. Page, and Ramesh P. Shah. "A Market Segmentation of Users of a Black-Owned Neighborhood Shopping Center." Vol. 5, No. 3: 270-280.
183.
Turner, Ronald E. "Sales Force Specialization." Vol. 3, No. 1: 99-108.
184.
Vanier, Dinoo J. and Robert R. Trippi . "Consumer Choice Consistency in Transportation Decisions." Vol. 4, No. 3: 617-630.
185.
Varble, Dale L. "Sunday Shopping and Promotion Possibilities." Vol. 4, No. 4: 778-791.
186.
Vaughn, Ronald L. and Behram J. Hansotia . "A Multi-Attribute Approach to Understanding Shopping Behavior." Vol. 5, No. 3: 281-294.
187.
Vidali Joseph T. "A Suggested Taxonomy for Marketing Thought: The Case of Lacking Applied Development and Research in Marketing." Vol. 5, No. 2: 147-153.
188.
Vinson, Donald E. and William J. Lundstrom . "The Use of Students as Experimental Subjects in Marketing Research." Vol. 6, No. 2: 114-125.
189.
Vorzimer, Louis H. "Rx Small Retailer Survival: Community Demand Analysis." Vol. 1, No. 2: 180-188.*
190.
Weale, W. Bruce and Eldon J. Nosari . "An Investigation into Area Potential for Growth in Retail Sales." Vol. 3, No. 2: 214-222.
191.
Weinberger, Marc G. and Stephen W. Brown . "A Difference in Information Influences: Services vs. Goods." Vol. 5, No. 4: 390-402.
192.
Werbel, Richard A. "The Measurement of the Relative Influence of Husband and Wife Upon a Purchase Decision." Vol. 4, No. 3: 631-643.
193.
West, James S. and A.B. Blankenship . ''The Physician and the Marketing Concept." Vol. 3, No. 2: 137-147.
194.
Wheeler, David R. "Brand Loyalties: Qualitative, Quantitative or Both." Vol. 2, No. 4: 651-658.
195.
Wilkinson, Ian F. "An Exploration of Methodologies for Detecting Subgroups, Subsystems and Cliques of Firms in Distribution Channels." Vol. 4, No. 2: 539-553.
196.
Wilkinson, J.B., Charles Alford, and J. Barry Mason. "A Note on the Effectiveness of Written Versus Aural Two-sided Messages in Attitude Change." Vol. 4, No. 4: 792-800.
197.
Williams, Robert D. "The Motivation for Grocery Store Loyal Behavior with Marketing Implications ." Vol. 6, No. 1, 62-69.
198.
Woodside, Arch G. and Ruth Andress. "CAD Eight Years Later." Vol. 3, No. 3: 309-313.
199.
Wyckham, Robert C. "Spending Attitudes of Consumers: Pilot Studies in French and English Canada." Vol. 3, No. 1: 109-118.
