The Marketing Concept In The U.S. And The USSR: An Historical Analysis

Barnes, Howard W. 1975. "Russian Marketing: Some Contrasts with the West." Marketing News. 9 (September 12) 1, 6.

Bartels, Robert 1976. The History of Marketing Thought (Second Edition). Columbus: Grid, Inc.

Borch, Fred. J. 1957. "The Marketing Philosophy as a Way of Business Life." in The Marketing Concept: Its Meaning to Management. New York: American Management Association.

Brezhnev, L.I. 1976. "Comrade L. I. Brezhnev's Speech at the Plenary Session of the CPSU Central Committee on Oct. 25, 1976." Pravda. (October 26) 1-3. In: Current Digest of the Soviet Press. 28 (November 24) 2-12.

Bristol, Lee H. 1932. "The Distribution Director." in Profits in Advance. New York: Harper and Brothers.

Bukharin, Nikolai I. and Preobrazhensky, Evgenii A. 1969. The ABC of Communism . Baltimore: Penguin Books.

Butler, Ralph Starr. 1917. Marketing Methods and Policies. New York: Alexander Hamilton Institute.

Campbell, Robert. 1968. "Economic Reform in the USSR." American Economic Review. 58 (May) 547-558.

Chandler, Jr., Alfred D. 1959, "The Beginnings of 'Big Business' in American Industry ." Business History Review. 33 (Spring) 1-31.

Chandler, Jr., Alfred D. and Redlich, Fritz. 1961. "Recent Developments in American Business Administration and Their Conceptualization." Business History Review. 35 (Winter) 1-27.

Clarkson, Jesse D. 1961. A History of Russia. New York: Random House.

Cottingham, Walter H. 1912. "The Sales Department." Efficiency Society Transactions. 1:119-127.

David, Michel. 1946. Le commerce intérieur en Russie Soviétique. Paris: Editions SPID.

Douglas, Paul H. 1928. "The Consumers' Cooperative Movement." in Soviet Russia in the Second Decade: A Joint Survey by the Technical Staff of the First American Trade Union Delegation. Chase, Stuart et al. (eds.) New York: The John Day Company.

Felker, Jere L. 1966. Soviet Economic Controversies. Cambridge : M.I.T. Press.

Gavrilov, L. 1974. "How Trade Should Develop: Electron's Difficult Orbit ." Pravda. (November 29) 2. In: Current Digest of the Soviet Press. 26 (December 25) 8, 28.

Goldman, Marshall I. 1960a. "Marketing-A Lesson for Marx." Harvard Business Review. 38 (January-February) 79-86.

_. 1960b. "Retailing in the Soviet Union." Journal of Marketing 24 (April) 9-15.

_. 1960c. "Product Differentiation and Advertising: Some Lessons from Soviet Experience." Journal of Political Economy. 68 (August) 346-357.

_. 1961. "The Marketing Structure in the Soviet Union." Journal of Marketing. 25 (July) 7-14.

_. 1963. Soviet Marketing: Distribution in a Controlled Economy . New York: The Free Press.

Greer, Thomas V. 1973. Marketing in the Soviet Union. New York: Praeger Publishers.

Hanson, Philip. No Date Given. The Development of Advertising in the Soviet Union. London: The Advertising Association.

Hoover, Calvin B. 1931. The Economic Life of Soviet Russia. New York: The Macmillan Company.

Hoyt, Charles W. 1917. "The Preparation of a Marketing Plan." an address delivered at Yale University, New Haven.

Hubbard, Leonard E. 1938. Soviet Trade and Distribution. London : Macmillan and Co., Ltd.

Kostyashkin, N. and Pchelintsev, O. 1976. "What is an Hour of Leisure Worth?" Molodoi kommunist. (August) 79-84. In: Current Digest of the Soviet Press . 28 (December 29) 5-6.

LaLonde, Bernard J. and Morrison, Edward J. 1967. "Marketing Management Concepts Yesterday and Today." Journal of Marketing. 31 (January) 9-13.

Lauter, G.P. 1971. "The Changing Role of Marketing in the Eastern European Socialist Economies." Journal of Marketing. 35 (October) 16-20.

Liberman, Evsei G. 1973. Economic Methods and the Effectiveness of Production. Garden City: Anchor Books.

Luck, David J. and Besse, Daniel B. 1975. "AMAers Tour Showplace Soviet Supermarket." Marketing News, 9 (September) 7, 9.

Marx, Karl. 1967. Capital: A Critique of Political Economy. Engels, Frederick (ed.) New York: International Publishers .

Marx, Karl and Engels, Frederick. 1968. Selected Works. New York: International Publishers.

McKay, Edward S. 1954. "How to Plan and Set Up Your Marketing Program." in Blueprint for Effectiue Marketing Programs. New York: American Management Association.

Mironov, N. 1974. "Goods for the People: A Shoemaker's Difficult Course ." Pravda. (November 12) 2. In: Current Digest of the Soviet Press. 26 (December 4) 23-24.

Moyer, Reed. 1966. "Marketing in the Iron Curtain Countries." Journal of Marketing. 20 (October) 3-9.

Nove, Alec. 1972. An Economic History of the U.S.S.R. Harmondsworth: Penguin Books.

Orlov, Ya. 1974. "The Contract's Authority." Izvestia. (November 19) 3 . In: Current Digest of the Soviet Press. 26 (December 11) 12-13.

Ostlund, Lyman E. and Halvorsen, Kjell M. 1972. "The Russian Decision Process Governing Trade." Journal of Marketing. 36 (April) 3-11.

Ostrovsky, L. 1974. "Problems and Opinions: What's in Demand Today?" Pravda. (November 28) 3. In: Current Digest of the Soviet Press. 26 (December 25) 8. Phelps, Maynard. 1961. "Soviet Marketing-Stronger Than We Think." Harvard Business Review. 39 (July-August) 69-80.

Podgorny, N. and Georgadze, M. 1976. "The Law on the Five-Year Plan." Pravda. (October 30) 1. In: Current Digest of the Soviet Press. 28 (December 8) 11-12.

Schnitzer, Martin C. and Nordyke, James W. 1971. Comparative Economic Systems . Cincinnati: South Western Publishing Co.

Schroeder, Gertrude E. 1971. "Soviet Economic Reform at an Impasse." Problems of Communism. 20 (July-August) 36-46.

_. 1974. "Consumption in the USSR: A Survey." in The Soviet Economy: A Book of Readings. Bornstein, Morris and Fusfeld, Daniel R. (eds.) (Fourth Edition.) Homewood: Richard D. Irwin, Inc.

Shaw, Arch W. 1912. "Some Problems in Market Distribution." Quarterly Journal of Economics, 26 (August) 703-765.

_. 1915. Some Problems in Market Distribution. Cambridge: Harvard University Press.

Shipler, David K. 1977. "Moscow Will Slow Industry Expansion Following Setbacks ." New York Times. (December 15) 1, 10.

Skurski, Roger. 1972. "Wholesaling of Consumer Goods in the USSR." Quarterly Review of Economics and Business. 12 (Spring) 53-67.

Smirnov, A.A. 1976. "Party Concern for Consumer Goods Production." Ekonomicheskaya gazeta. (December) 7. In: Current Digest of the Soviet Press. (January 19, 1977) 20-21.

Sorokin, Ye and Cherepanov, V. 1974. "How to Help the Salesperson." Pravda. (December 12) 3. In: Current Digest of the Soviet Press. 26 (January 8, 1975) 21.

Stalin, Iosif. 1972. The Essential Stalin: Major Theoretical Writings, 1905-52 . Franklin, Bruce (ed,) Garden City: Anchor Books.

Struyev, A. 1974. "Trade: Problems and Solutions." Izvestia (December 3) 2. In: Current Digest of the Soviet Press. 26 (December 25) 7-8.

Von Laue, Theodore H. 1974. "The State and the Economy." in Russian Economic Development from Peter the Great to Stalin. Blackwell, William L. (ed.) New York: New Viewpoints.

Weld, L.D.H. 1916. Marketing of Farm Products. New York : Macmillan Co.

White, Percival. 1927. Scientific Marketing Management. New York: Harper and Brothers.

Wills, Gordon and Hayhurst, Roy. 1971. "Marketing in Socialist Societies." European Journal of Marketing 5 (Spring)13-28.

" In the Interests of Customers." (Editorial). Pravda. 1976. (December 8) 1. In: Current Digest of the Soviet Press. 28 (December 29) 6.

" Russia Discovers Madison Avenue." Business Week. 1975. (September) 41-42.