Ethical Guidelines for Business and Social Marketing

Andreason, Alan R. and Arthur Best. 1977. "Consumers Complain—Does Business Respond?" Harvard Business Review (July-August) 93-101.

Barber, Bernard. 1967. "Some problems in the Sociology of Professions." ed. Lynn, K.A. The Professions in America. Boston: Beacon Press. 18.

Bezilla, R. , J.B. Haynes and C. Elliot. 1976. "Ethics in Marketing Research." Business Horizons (April) 83-86.

Clasen, Earl A. 1967. "Marketing Ethics and the Consumer." Harvard Business Review (January-February) 79-86.

Colihan, William J. Jr. 1967. "Ethics in Today's Marketing." ed. Moyer, Reed. Changing Marketing Systems. Chicago. American Marketing Association. 164-166.

"Conscience of a Company." 1977. The Milwaukee Journal (Sept. 23), Part 2, 23.

"Consumers Find Firms are Paring Quantities to Avoid Price Rises." 1977. The Wall Street Journal (Feb. 15) K

Crawford, C. Merle. 1970. "Attitudes of Marketing Executives Toward Ethics in Marketing Research" Journal of Marketing (April) 46-52.

El-Ansary, Adel I. and Oscar L. Kramer , Jr. 1973. "Social Marketing: The Family Planning Experience." Journal of Marketing (July) 1-7.

Greer, Thomas V. and William G. Nickels . 1975. "The Advertising Council: A Model for Social Marketing?" Marquette Business Review (Spring) 17-22.

Gwinner, Robert F. , et al. 1977. Marketing: An Environmental Perspective. St. Paul: West Publishing. 480-481.

Hartley, Robert F. 1976. Marketing Fundamentals. New York: Dun-Donnelley. 336.

Hudeck, Gary L. and Michael F. D'Amico. 1967. "Pornomarketing: Some Practices and Problems of Businesses Selling Sexually-Oriented Materials," ed. Nash, Henry W. and Donald, Robin P. 1976. Proceedings: Southern Marketing Association. State College, Mississippi: Mississippi State University. 210-212.

Kotler, Philip. 1973. "The Elements of Social Action" ed. Zaltman, Gerald. Processes and Phenomena of Social Change. New York: John Wiley . 169-190.

Kotler, Philip and Gerald Zaltman. 1971. "Social Marketing: An Approach to Planned Social Change." Journal of Marketing (July) 3-12.

McGinniss, Joe. 1969. The Selling of the President 1968. New York: Trident Press.

Powers, Chuck , Executive Director of Corporate Responsibility Division, Cummins Engine Company, Columbus, Indiana. 1977. "Telephone conversation." (Sept. 26).

Purcell, T.V. , S.J. 1975. "A Practical Guide to Ethics in Business" Business and Society Review (Spring) 43-50.

Steiner, John F. 1976. "The Prospect of Ethical Advisors for Business Corporations ." Business and Society (Spring).

Tybout, Alice M. and Gerald Zaltman. 1974. "Ethics in Marketing Research: Their Practical Relevance ." Journal of Marketing Research (November) 357-368.

Warwick, Donald P. and Herbert C. Kelman . 1973. "Ethical Issues in Social Intervention." ed. Zaltman, Gerald. Processes and Phenomena of Social Change. New York: John Wiley. 377-417.

Westing, J. Howard. 1967. "Some Thoughts on the Nature of Ethics in Marketing." ed. Moyer, Reed. Changing Marketing Systems. Chicago: American Marketing Association. 161-163.

Wright, John S. and John E. Mertes. 1974. Advertising's Role in Society. St. Paul: West Publishing. Part VI. 252-300.

Zaltman, Gerald and Philip C. Burger . 1975. Marketing Research: Fundamentals and Dynamics. Hinsdale, Illinois: Dryden Press. 616-626.