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Identifying Brand Performance by Shift-Share Analysis

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Research article

First published online January, 1978

Identifying Brand Performance by Shift-Share Analysis

Volume 6, Issue 1

https://doi.org/10.1177/009207037800600112

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References

Bendavid, Avron. Regional Economic Analysis for Practitioners. New York . Praeger Publishers, Inc., 1972.

Diamond, Charles A., Jr. "Assessment of the Economic Growth of Anderson County, South Carolina." Unpublished masters thesis, Clemson University , Clemson, S.C. 1975.

Richardson, Harry W. Regional Economics. New York. Praeger Publishers, Inc., 1969.

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