Can Effort/Satisfaction Theory Explain Price/Quality Relationships?

Anderson, R.E. "Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance," Journal of Marketing Research, Vol. 10 (February 1973 ), pp. 38-44.

Aronson, E. , and Mills, J. "The Effect of Severity of Initiation on Liking for a Group," Journal of Abnormal and Social Psychology, Vol. 59 (1959), pp. 177-181.

Arrowood, A.J. , and Ross, L. "Anticipated Effort and Subjective Probability ," Journal of Personality and Social Psychology, Vol. 4 (1966), pp. 57-64.

Brehm J.W. , and Cohen, A.R. Explorations in Cognitive Dissonance (New York: John Wiley & Sons, Inc., 1962).

Cardozo, R.N. "An Experimental Study of Customer Effort, Expectation, and Satisfaction," Journal of Marketing Research, Vol. 2 (August 1865), pp. 244-249.

Cardozo, R.N. "Customer Satisfaction: Laboratory Study and Marketing Action," Reflections on Progress in Marketing, AMA (December 1964), pp. 283-289.

Cardozo, R.N. and Bramel, D. "The Effect of Effort and Expectation on Perceptual Contrast and Dissonance Reduction," Journal of Social Psychology , Vol. 79 (October 1969), pp. 55-62.

Festinger, L.A. Theory of Cognitive Dissonance (Stanford, California: Stanford University Press, 1957).

Festinger, L. "The Psychological Effects of Insufficient Rewards ," American Psychologist, Vol. 16 (January, 1961), pp. 1-12.

Golden, L.L. , Peterson, R.A. "Post-Purchase, Pre-Trial Satisfaction Expectations As a Function of message Content and Source," in Bernhardt, K.L., ed. Marketing 1976-1976 and Beyond (Proceedings AMA, 1976), pp. 143-146.

Hovland, C.I. , Harvey, O.J. , and Sherif, M. "Assimilation and Contrast Effects in Reactions to Communication and Attitude Change," Journal of Abnormal and Social Psychology, Vol. 55 (July 1957), pp. 244-252.

Howard, J.A. , and Sheth, J. The Theory of Buyer Behavior (New York: John Wiley and Sons, 1967).

Olshavsky, R.W. , and Miller J.A. "Consumer Expectations, Product Performance, and Perceived Product Quality," Journal of Marketing Research , Vol. 9 (February 1972), pp. 19-21.

Oshikawa, S. "The Theory of Cognitive Dissonance and Experimental Research," Journal of Marketing Research, Vol. 5 (November 1968), pp. 429-430.

Wasson, C.R. Consumer Behavior: A Managerial Viewpoint (Austin, Texas : AUstin Press, 1975).

Woodside, A.G. "Positive Disconfirmation of Expectation and the Effect of Effort on Evaluation," Proceedings, 80th American Psychological Association Conference ( 1971 ), pp. 743-744.

Yaryan, R.B. , and Festinger, L. "Preparatory Action and Belief in the Probably Occurance of Future Events," Journal of Abnormal and Social Psychology, Vol. 63 (1961), pp. 603-606.