An Empirical Investigation of the Appropriateness of the Product Life Cycle to Municipal Library Services

Conant, Ralph and Molz, Kathleen. 1972. The Metropolitan Library. Cambridge, Mass.: MIT Press.

Crompton, John L. , and Hensarling, David. 1978. "Some Suggested Implications of the Product Life Cycle for Public Recreation and Park Agency Managers." Leisure Sciences Vol. I, No. 3, 295-304.

Davis, Donald G., Jr. , 1976. "Rise of the Public Library in America-Texas ." Paper presented at the Library History Seminar V, Philadelphia.

Gardner, John W. 1965. "How to Prevent Organizational Dry Rot." Harper's Magazine (October) 20-26.

Harris, Michael. 1976. "Public Libraries and the Decline of Democratic Dogma." library Journal, 101 (November): 2225-2230.

Janoslovsky, Rich. 1975. "Public Libraries Hit By Money Troubles Deteriorate Rapidly ." Wall Street Journal (October 14) page 1.

Johnson , Elmer, D. , 1970. History of Libraries in the Western World Metuchen, New Jersey: Scarecrow Press.

Kotler, Philip and Levy, Sidney , 1969. "Broadening the Concept of Marketing." Journal of Marketing, Vol. 33 (January): 10-15.

Kotler, Philip , 1972. "A Generic Concept of Marketing." Journal of Marketing, Vol. 35 (April): 46-54.

Kotler, Philip , 1975. Marketing for Non-Profit Organizations. Englewood Cliffs, New Jersey: Prentice-Hall.

Levitt, Theodore , 1965. "Exploit the Product Life Cycle. Harvard Business Review (November-December): 81-94.

Levitt, Theodore , 1974. Marketing for Business Growth. New York: McGraw-Hill.

Massachusetts Free Public Library Commission. 1891. Report. Boston: Wright and Potter.

U.S. Bureau of the Census, 1975. City Government Finances. Series G.F. 74-No. 4, Washington, D.C.: U.S. Government Printing Office.

Urban Libraries Council and Government Studies and Systems Inc., 1977. Improving State Aid to Public Libraries. Washington, D.C.: National Commission on Libraries and Informational Services.

Wasson, Chester R. , 1971. Product Management: Product Life Cycles and Competitive Marketing Strategy. St. Charles, Illinois: Challenge Books.

Wellisch, Jean B. et al. 1974. The Public Library and Federal Policy. Wesport, Conn.: Greenwood Press.