A Multi-Attribute Approach To Understanding Shopping Behavior

Applebaum, William and S.O. Kaylin. Case Studies in Shopping Center Development and Operation . New York: International Council of Shopping Centers, 1974.

Baumol, William J. and Edward A. Ide. "A Variety in Retailing," Management Science , III (1) (October 1956), 93-101.

Bucklin, Louis P. "Trade Area Boundaries: Some Issues in Theory and Methodology," Journal of Marketing Research, 8 (February 1971), 30-7.

Downs, Roger M. "The Cognitive Structure of an Urban Sopping Center," Environment and Behavior, 2 (June 1970), 13-38.

Fishbein, M. "Attitude, Attitude Change, and Behavior, A Theoretical Overview," In P. Levine (ed.) Attitude Research Bridges the Atlantic. Chicago: American Marketing Association, (1975), 3-16.

Hilliard, Jimmy E. , Ronald L. Vaughn , and Fred D. Reynolds . "A Generalized Utility Model of Shopping Behavior ," Advances in Consumer Research, Volume 2, Association for Consumer Research Proceedings, Chicago, November 1974.

Huff, David L. Determination of Intra-Urban Retail Trade Areas. Los Angeles : Division of Research, Graduate School of Business Administration, University of California, 1962.

Jonassen, C.T. The Shopping Center Versus Downtown. Columbus, Ohio: Bureau of Business Research, College of Commerce and Administration, 1975.

Lancaster, Kelvin. Consumer Demand : A. New Approach. New York: Columbia University Press, 1971.

Luce, R. Duncan. Individual Choice Behavior. New York: John Wiley and Sons, 1959.

Middleton, Robert K. and Ronald L. Vaughn . A Study of the Changes in the Structure and Conduct of Peoria Area Shoppers between Spring 1973 and Spring 1974. Peoria Illinois: The Urban Affairs Institute, Bradley University, 1974.

Myers, James H. and Mark I. Alpert. "Determinant Buying Attitudes: Meaning and Measurement ," Journal of Marketing, 32 (October 1968), 13-20.

Nakanishi, Masso and Leo G. Cooper. "Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach," Journal of Marketing Research, I I (August 1974), 303-11.

Stanley, Thomas J. and Murphy A. Sewall . "Image Inputs to a Probabilistic Model: Predicting Retail Potential," Journal of Marketing, 40 (July 1976), 48-53.

Van de Geer, John P. Introduction to Multivariate Analysis for the Social Sciences. San Francisco, California: W.H. Freeman and Company . 1971.

Vaughn, Ronald L "Extending the Multiattribute Approach to Predicting Consumer Brand Preference in Different Usage Contexts," an unpublished working paper, Bradley University, 1973.

Vaughn, Ronald L. A Comparative Test of Two Models of Consumer Shopping Behavior. Unpublished Ph.D. dissertation. University of Georgia, 1975 .

Woodside, Arch G. and William O. Bearden . "Effects of Consumption Situations and Multi-brand Attitudes on Consumer Brand Choice," working paper #28, Center for Marketing Studies, University of South Carolina, 1975.