American Marketing Association Directory of Marketing Services and Membership1971. Chicago: American Marketing Association.
2.
Charell, Ralph.1973. How I Turn Ordinary Complaints into Thousands of Dollars . New York: Stein and Day.
3.
Diamond, S.L., Ward, S. and Faber, R.1976. "Consumer Problems and Consumerism: Analysis of Calls to a Consumer Hot Line." Journal of Marketing39 (January) 58-62.
4.
Gould, J. and Kolb, W.L.1964. A Dictionary of the Social Sciences. New York: Free Press.
5.
Grether, E.T.1966. Marketing and Public Policy. Englewood Cliffs, New Jersey, Prentice-Hall.
6.
Guest, A.M.1976. "On House and Mason's Study of Alienation." American Sociological Review41 (April) 365-67.
7.
Josephson, Eric and Mary. 1962. Man Alone: Alienation in Modern Society. New York: Dell Publishing.
8.
Lavidge, R.J.1970. "The Growing Responsibilities of Marketing." Journal of Marketing34 (January) 25-28.
9.
McCloskey, H. and Scharr, J.H.1965. "Psychological Dimensions of Anomy." American Sociological Review30 (February ) 14-40.
10.
McGee, Reece.1962. Social Disorganization in America. San Francisco: Chandler Publishing Company.