Market Behavior Towards Brand Choice—Multidimensional Scaling Approach

Bass, Frank M. "Fishbein and Brand Preference: A reply," Journal of Marketing Research, 9 (November 1972), p. 461.

________, Talarzyk, W. Wayne. "A Study of Attitude, Theory and Brand Preference" Proceedings. Fall Conference, American Marketing Association, 1969, pp. 272-9.

Carroll, J. Douglas , and Jih J. Chang. "Analysis of Individual Differences in Multidimensional Sealing Via an N-Way Generalization of 'Eckart-Young' Decomposition ," Psychometrika, 35 (September 1970), pp. 283-319.

________, "Relating Preference Data to Multidimensional Scaling Solutions Via a Generalization of Coombs' Unfolding Model." Mimeographed, Bell Telephone Laboratories, Murray Hill, N.J. 1967.

Churchill, Jr., Gillbert A. "Linear Attitude Models: A Study of Predictive Ability," Journal of Marketing Research, 9 (November 1972), pp. 423-6.

Cohen, Joel B. and Olli T. Ahtola. "An Expectancy x Value Analysis of the Relationship Between Consumer Attitudes and Behavior," Proceedings, Second Annual Conference, Association for Consumer Research, 1971, pp. 344-64.

________, Fishbein, Martin , and Olli T. Ahtola , "The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research," Journal of Marketing Research, 9 (November 72), pp. 456-60.

Fishbein, Martin. "A Consideration of Beliefs and Their Role in Attitude Measurement," in Martin Fishbein , ed., Reading in Attitude Theory and Measurement. New York: John Wiley & Sons, 1967, pp. 257-66.

________, "A Behavior Theory Approach to the Relations Between Beliefs About an Object and the Attitude Toward the Object," in Martin Fishbein , ed., Readings in Attitude Theory and Measurement. New York: John Wiley & Sons, 1967, pp. 389-400.

Lessig, V. Parker. "Relating Multivariate Measures of Store Loyalty and Store Image," Working Paper No. 66; School of Business, The University of Kansas/ Lawrence.

________ "Relating Multivariate Perceptual, Value, Attitude, and Preference Spaces," Proceedings. Fourth Annual Meeting of The American Institute for Decision Sciences, 1972 , pp. 627-34.

Rosenberg, Milton J. "Cognitive Structure and Attitudinal Affect," Journal ofA bnormal and Social Psychology, 53 (November 1956), pp. 367-72.

Sheth, Jagdish N. "Attitude as a Function of Evaluative Beliefs ." Paper presented at the American Marketing Association Workshop in Consumer Behavior, 1969.

_______ "Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer November Attitude Research," Journal of Marketing Research, 9 (November 72), pp. 462-5.

, and W. Wayne Talarzyk. " Perceived Instrumentality and Value Importance as Determinants of Attitudes," Journal of Marketing Research, 9 (November 72), pp. 6-9.

Talarzyk, W. Wayne , "A Reply to the Response to Bass, Talarzyk, and Sheth," Journal of Marketing Research, 9 (November 72), pp. 465-7.