A Comparison of the Marketing Philosophies and Marketing Organizations of Domestic vs. Foreign Companies in a Developing Country

See, for example, Drucker Peter , “Marketing and Economic Development,” Journal of Marketing (January 1958) p. 255; Leon V. Hirsch, Contribution of Marketing to Economic Development - A Generally Neglected Area,” in William Stevens ed. The Social Responsibilities of Marketing (Chicago: American Marketing Association, 1961) pp. 416-417.

Samli Coskun A. “Exportability of American Marketing Knowledge,” MSU Business Topics (Autumn 1965) p. 39, and Emlen J. Woodruff, “Let's Export Marketing Know-How, Harvard Business Review (November - December, 1958) p. 70.

Thorelli Hans , “The Multi-National Corporation As A Change Agent,” The Southern Journal of Business (July 1966).p. 4.

Strang William A. , and Littlefield James E. , “Modem Marketing: Problems of Transferral to Developing Economies,” Mississippi Valley Journal of Business and Economics (Winter, 1970) pp. 41–50.

See, for example, Comparative Analysis for Marketing, Liander Bertil ed. (Boston: Allyn and Bacon, 1967); M. S. Sommers, and J. B. Kernan (eds.), Comparative Marketing Systems, A Cultural Approach (New York: Appleton-Century-Crofts, 1968); and David Carson, Marketing Organization in British Manufacturing Firms,” Journal of Marketing (April, 1968) pp. 34-39.

See, for example, Richman Barry M. and Copen Melvyn , International Management and Economic Development (New York: McGraw Hill, 1972); Bernard Estafen, The Comparative Management of Firms in Chile (Bloomington, Indiana: Indiana University); James Littlefield and Wil1 m A. Strang, Marketing in an Underdeveloped Economy: The Case of Peru (unpublished PhD dissertation, University of Wisonsin, 1967); and Geza Peter Lauter, An Investigation of the Applicability of Modern Management Processes by Industrial Managers in Turkey (unpublished PhD dissertation, University of California, 1968).

This was also suggested by Lauter (see Lauter p. 37.).

1975 Yilinin Ilkbaharinda Turk Ekonomisi (Istanbul: Turk Sanayieiler ve is Adamlari Dernegi, 1975) pp. 128–142.

Dilber Mustafa , Management in the Turkish Private Sector Industry (unpublished PhD dissertation, University of Minnesota, 1967) p. 38; and a presentation by Loretta Fairchild at Georgia Institute of Technology in Atlanta on April 3, 1975.

Jacoby J. , and Matell M. S. , “Three Point Likert Scales Are Good Enough,” Journal of Marketing Research (November, 1971) pp. 495–500.

Clark Charles T. , and Schkade Lawrence L. , Statistical Analysis for Adminstrative Decisions (Cincinnati: South-Western Publishing Co., 1974).

See Dilber p. 144 and Littlefield and Strang p. 165.

See Littlefield and Strang, p. 165.