Economic Development and Marketing

Wolf C. , Institutions and Economic Development The American Economic Review, December 1955.

Drucker Peter , “Marketing, and Economic Development”, Journal of Marketing, January 1958.

Ritchie J.R. , and LaBreque R.J. , “Marketing Research and Public Policy: A Functional Perspective”, Journal of Marketing, July 1975, p. 16.

Rodes Nevin , “Marketing Expertise Sought Not Often Enough for UNIDO Assignments in Developing Countries”, Marketing News, Nov. 5, 1976, p. 7.

Shuptrine F.K. , and Osmanski F.A. , “Marketing's Changing Role: Expanding or Contracting?”, Journal of Marketing, April 1975, 58–66.

Rostow W.W. , “The Stages of Economic Growth, Cambridge, Eng. Cambridge University Press, 1960.

McCarthy E.J. , Basic Marketing, 4th Ed. Richard D. Irwin, Inc., Homewood, Illinois, 1971, p. 8.

Slater Charles , “Marketing Processes in Developing Latin American Societies”, Journal of Marketing, July 1968, p. 50–55.

Dichter Ernest , “The World Customer”, International Management, January 1963, p. 10.

Samli A Coskin , “Wholesaling in an Economy of Scarcity: Turkey”, Journal of Marketing, July 1964; also see R. Bartels, Comparative Marketing: Wholesaling in Fifteen Countries, Irwin, 1963.

Lazer William , “Marketing's Changing Social Relationship”, Journal of Marketing, January 1969, pp. 3–9.

Nurkse Ragnar , Problems of Capital Formation in Underdeveloped Countries, Oxford University Press, 1953, ch. 111.

Hagen Everett , On the Theory of Social Change, Homewood, Illinois: The Dorsey Press, 1962, p. 241.

Kotler Philip , and Levy S.J. , “Broadening the Concept of Marketing”, Journal of Marketing, January 1969, pp. 10–15; also, W.L. Wilkie and D.M. Gardner. “The Role of Marketing Research in Public Policy Decision Making”, Journal of Marketing, January 1974, pp. 38-47.