Global Shopping Center: New Dimensions and Strategies

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References

Friedman

Irving S.

, “The New World of the Rich-Poor and the Poor-Rich”, Fortune, May 1975, pp. 244–252.

Root

Franklin R.

, “Toward an Enterprize Theory of International Marketing”, in George Risk, New Essays in Marketing Theory, (Boston: Allyn and Bacon Inc., 1971), pp. 361–377.

Adapted from Bartels

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, Marketing Theory and Meta Theory. Prepared under the sponsorship of the American Marketing Association (Homewood, Ill: Richard D. Irwin Inc., 1970), pp. 254–296.

Linder

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, An Essay on Trade and Transformation (New York: John Wiley and Sons, 1961) and Michael Thomas “The Theory of Trade and Development Revisited” in George Risk, New Essays in Marketing Theory (Boston: Allyn and Bacon Inc., 1971), pp. 378-388.