AldagRamon J., and JacksonDonald W.Jr., “A Managerial Framework for Social Decision Making” MSU Business Topics Vol. 23 No. 2 (Spring 1975) pp. 33–40. See also Thaddeus H. Spratlen, “Marketing: A Social Responsibility” in B.W. Becker, and H. Becker (eds.) Marketing Education and the Real World and Dynamic Marketing in a Changing World, Combined Proceedings of the Spring and Fall Conferences of the American Marketing Association 1972, Series No. 8, pp. 65-76 (Chicago: The American Marketing Association, 1973).
2.
Neil BrowneM., and HaasPaul F., “Social Responsibility: The Uncertain Hypothesis”, MSU Business Topics, Vol. 22, No. 3, (Summer 1974), pp. 47–51.
3.
A similar definition of the concept of social responsibility has been used by Keith Davis. See “The Case For and Against Business Assumption of Social Responsibilities” Academy of Management Journal, Vol.16, No. 2 (June 1973), pp. 312–322.
4.
FriedmanMilton, Capitalism and Freedom (Chicago: University of Chicago Press, 1962); and Theodore Levitt, “The Dangers of Social Responsibility”, Harvard Business Review, Vol. 36 (September-October 1958), pp. 41-50.
5.
See, for example, Thomas AndersonW.Jr., SharpeLouis K., and BoewadtRobert J., “The Environmental Role for Marketing”, MSU Business Topics Vol. 20 (Summer 1972) pp. 66–72; Martin L. Bell and C. William Emory, “The Faltering Marketing Concept Journal of Marketing Vol. 35 (October 1971) pp. 37-42; Leonard L. Berry, “Marketing Challenges in the Age of the People” MSU Business Topics Vol. 20 (Winter 1972) pp. 7-13; Richard H. Brien, Betsy D. Gelb and William D. Trammell, “The Challenge to Marketing Dominance: Will Social Responsibility be Recognized?” Business Horizons 15 (February 1972) pp. 23-30; John Humble, “From MBO to SRA” Marketing (February 1974) pp. 10-13, 28; and William Lazer, “Marketing's Changing Social Relationships” Journal of Marketing Vol. 33(January 1969) pp. 3-9.
6.
EdmundsStahrl W., Market Failure in the Environment in BeckerB.W., and BeckerH. (eds.) Marketing Education and the Real World and Dynamic Marketing in a Changing World, Combined Proceedings of the Spring and Fall Conferences of the American Marketing Association, 1972, Series No. 34, pp. 208–212 (Chicago: The American Marketing Association, 1973); George Fisk, Criteria for a Theory of Responsible Consumption”, Journal of Marketing, Vol. 37 (April 1973), pp. 24-31; and Dale L. Varble “Social and Environmental Considerations in New Product Development”, Journal of Marketing, Vol. 36 (October 1972). pp. 11-15.
7.
LavidgeRobert J., The Growing Responsibilities of Marketing”, Journal of Marketing, Vol. 34 (January 1970), p. 27.
