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Book Reviews : MARKETING PRINCIPLES: THE MANAGEMENT PROCESS by Ben M. Enis (Santa Monica,CA: Goodyear Publishing Company,Inc.,1977,621 pp. $15.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online September, 1976

Book Reviews : MARKETING PRINCIPLES: THE MANAGEMENT PROCESS by Ben M. Enis (Santa Monica,CA: Goodyear Publishing Company,Inc.,1977,621 pp. $15.95)

Volume 4, Issue 3

https://doi.org/10.1177/009207037600400316

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