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Book Reviews : MARKETING THEORY: CONCEPTUAL FOUNDATIONS OF RESEARCH IN MARKETING by Shelby D. Hunt (Columbus,Ohio: Grid,Inc.,1976. 152 pp. $10.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online September, 1976

Book Reviews : MARKETING THEORY: CONCEPTUAL FOUNDATIONS OF RESEARCH IN MARKETING by Shelby D. Hunt (Columbus,Ohio: Grid,Inc.,1976. 152 pp. $10.95)

Volume 4, Issue 3

https://doi.org/10.1177/009207037600400314

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