To review these basic approaches to pricing, see Ben Enis, Marketing Principles (Pacific Palisades, CA: Goodyear Publishing Company, Inc., 1974), pp. 367-379.
2.
See Harold J. Lewitt, "A Note on Some Experimental Findings About the Meaning of Frice," The Journal of Business, 22 (July 1974), pp. 205-210; D.S. Tull, R.A. Boring, and M.H. Gonsior, "A Note on the Relationship of Price and Imputed Quality," The Journal of Business, 37 (April 1964), pp. 186-191; and Arch G. Woodside and J. Taylor Sims, "Retail Experiment in Pricing a New Product ," Journal of Retailing, 50 (Fall 1974), pp. 56-65.
3.
Benson Shapiro, "The Psychology of Pricing," Harvard Business Review (July-August 1968), p. 25.
4.
Ibid.
5.
DouglasMcConnel, "An Experimental Examination of the Price-Quality Relationship," The Journal of Business, 41, 4 (October 1968), p. 442.
6.
Kent B. Monroe , "Buyers' Subjective Perceptions of Price," Journal of Marketing Research, X (February 1973), p. 73.
7.
Tibor Scitovsky, "Some Consequences of the Habit of Judging Quality by Price," The Review of Economic Studies, Vol. XII (2), No. 32, (1944-45 ), p. 103.
8.
Shapiro, op. cit., p. 25.
9.
Chester R. Wasson, "The Psychological Aspects of Price," in The Economics of Managerial Decision: Profit Opportunity Analysis (New York: Appleton-Century-Crofts, 1965 ), pp. 130-133.
10.
Richard T. Sampson, "Sense and Sensitivity in Pricing," Harvard Business Review (November-December 1964), pp. 101-103.
